Viral marketing has become the holy grail of the modern Internet. Almost everyone with products or services to sell seeks some magical piece of content that will make their web page fly to the top of Google even as it gets taken down by too many clicks from DIGG and REDDIT.
The truth is that Viral Marketing is like the actor who becomes an overnight success . . . after twenty years in the industry and a few thousand hours of acting classes. When you look back, it is obvious that little was left to chance.
The heart of a good viral marketing campaign for a product or service is the product or service which has the following properties:
It can be purchased.
It meets customer expectations, even if it’s not what you expected.
It is easy to find, even when a customer doesn’t have all that much information.
It is something for which there are no substitutes.
A good example of this kind of product is the iPhone. Those of us who saw that product saw it, wanted to buy it, knew who sold it, and were able to own it in a matter of hours, or at most days. If your product doesn’t meet these requirements, think hard before trying to launch a viral marketing campaign on any large site. Creating massive demand for a product that delivers disappointment rarely serves you well. Once You Have A Winning Product or Service . . .
The key to marketing a product using what amounts to “word of mouth” on the Internet has to do with fitting your product or service into one of the many communities that live on the Internet. You need to identify exactly who uses your product or services, where they go online, and what most interests them.
Sites like “Web Marketing Today” provide some good demographic studies for several populations and websites. You can find the demographics for most large web populations by searching Google for the name of any website followed by the word “demographics”.
Once you know who you are talking to, where to find them, and what you want to sell them . . . you are in a position to come up with viral content that will lead them to your site.
For example, DIGG demographics indicate that their population is 94% male, 20-35, and makes $75K+ per year. This is not the best target for geriatric medical services or home insurance. This might be a very good target for film content, DVD content, video game content, and information on new gadgets. This population is literate, is somewhat preoccupied with sex, is often willing to watch clips online, and frequently purchases products or services over the Internet. They are often politically active and politically liberal. If you check their most popular articles for the last year, products from Apple, Google, and Microsoft are mentioned in 10 or more of the top 50 articles. The bulk of the rest focuses on politics, DIGG itself, Scientology, and 10-35-year-old celebrities.
Article Source: http://EzineArticles.com/1184931
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