Instagram’s popularity has grown, resulting in billions of people making accounts for fun or establishing their brands and becoming influencers and bloggers. Between all of this, Instagram’s algorithm has also changed numerous times, and hacking has become even more easier. Nevertheless, users have seen drastic changes in their account’s reach, but they don’t know that the Instagram Stories feature can increase their reach from the bottom to the top.
Now, it’s not like IG Stories acts like a magician on your account; you must also make an effort. Firstly, you’ll have to learn ideas for creating interactive stories and then see the magic occur. Once you start creating engaging stories, day by day, more people will be interested in seeing your content. And then, ultimately, your reach will increase along with your engagement and visibility on the platform. So, read along as I share 15 interactive Instagram Stories ideas for brands with you.
15 Interactive Instagram Stories Ideas
Now that you know that creating IG stories is essential, it also means that putting up simple stories won’t do the trick. You have to get creative and try new ideas to attract the audience. Some ideas you can try include the following:
- Share Behind-the-Scenes Content
Sharing behind-the-scenes content can be a great way to engage your followers. It can be a behind-the-scenes look at how you create your products or organize your workspace. People are naturally curious and love to see how things work. This type of content can help your followers feel more connected to your brand and can also help you build trust.
- Use Interactive Stickers
Instagram offers a variety of interactive stickers that you can use in your Instagram stories. Polls, quizzes, and question stickers are just a few examples. These stickers can help you engage with your followers and get their opinions on different topics. It can also be a fun way to get to know your followers better and build a strong bond.
- Share User-Generated Content
Sharing user-generated content is a great way to showcase your followers and create a community. You can ask your followers to share their photos or videos using your product or service and then feature them in your Instagram stories. For example, let’s say you are a chef. You try different recipes, share them on your feed, and one of your followers tries that recipe. And if that follower sends you a message saying he loved making your recipe, and then you share that feedback on your story, then more followers would be interested in trying that same recipe.
Just like that, you’ll get more and more reviews of your other recipes. And then sharing this user-generated content will help you build a loyal following and prove your credibility.
- Show Off Your Products
If you’re a brand selling products on Instagram, showcasing them in your Instagram stories can significantly increase sales. You can share photos or videos of your products in use or show how they are made. Also, telling your followers how your products can benefit them can help them get a better idea of what you offer and can also help in making purchasing decisions.
- Share Tips and Tricks on Your Instagram Stories
Sharing tips and tricks related to your niche can significantly benefit your followers. For example, if you’re a makeup artist, you can share makeup tips, or if you’re a chef, you can share cooking tips. Sharing every minor detail in your stories can help you establish yourself as an expert in your field and can also help you attract new followers.
- Create Tutorials
Creating tutorials can be a great way to showcase your expertise and provide value to your followers. You can create step-by-step tutorials on different topics related to your expertise. For example, if you’re a graphic designer, you can create tutorials on creating different types of designs and post them on your stories. Always remember that creating content that benefits the users helps you attract new followers and increase engagement.
- Host Q&A Sessions
Hosting Q&A sessions can be a great way to engage with your followers and answer their questions. You can ask your followers to submit their questions ahead of time and then answer them in your Instagram stories. Sharing your personal stories and first-hand experiences during Q&As shows your human side and connects you with your audience on another level.
- Share Your Thoughts and Opinions
Sharing your thoughts and opinions on different topics related to your field can be a great way to engage with your followers. It can also help you establish yourself as a thought leader in your area. However, it’s essential to be mindful of the topics you choose to share your thoughts and opinions and ensure they align with your brand values.
- Share Your Personal Story
Sharing your personal story can be a great way to connect with your followers on a deeper level. You can share your journey of starting your business or overcoming challenges in your personal life. Sharing these little details about your journey can help your followers relate to you on a more personal level and can also help you build a stronger connection with them.
- Share Inspirational Quotes on Your Instagram Stories
Sharing inspirational quotes can be a great way to motivate and inspire your followers. You can create your own quotes or share quotes from other sources. But it’s not just limited to quotes. For example, when studying, you can share an insta story of your study timetable. Or, if you are working, you can create a story about your work schedule and tell your followers how much you work in a day. Seeing a person do so much work will motivate your audience to stop procrastinating and have a positive impact.
- Share Your Favorite Tools and Resources
Sharing your favorite tools and resources related to different topics can significantly benefit your followers. For example, if you’re a social media marketer, you can share your favorite social media tool or a resource for finding content ideas. Your followers might find these things informative and allow them to learn new things.
- Create Before and After Stories
Creating before and after stories can be a great way to showcase the transformation that your products or services can provide. You can share before and after photos or videos of your clients or customers to demonstrate the results they achieved using your products or services. These stories prove the credibility of your products and help to increase sales.
- Host a Takeover
Hosting an Instagram takeover can be a great way to provide fresh and engaging content to your followers. You can invite a guest to take over your Instagram stories for a day and share their own content or insights. Doing these fun activities occasionally helps you attract new followers, increase engagement, and provide entertainment.
- Create a Day in the Life Story
Creating a “day in the life” story can be a great way to give your followers a behind-the-scenes look at your daily routine. You can share photos or videos of your daily activities, such as meetings, workouts, or meals. Posting these everyday life Instagram Stories can help your followers feel more connected to you and can also help you establish yourself as a relatable brand.
- Share Your Favorite Books or Podcasts
Sharing your favorite books or podcasts related to your niche or those that can positively impact your followers can provide exceptional value to them. You can share your recommendations and give a summary of each book or podcast, or even share your favorite part of the book. Recommending new and different things to your followers can make them rely on you for your excellent choices, resulting in a good interaction between you and your followers.
Instagram is one of the most used platforms for entertainment or to provide information regarding different things. As Instagram offers many features, knowing which one will increase reach is challenging. But you don’t need to worry as the popularity of insta stories has increased. And all you need to do is create interactive Instagram Stories, and you’ll see your reach and engagement increase with active followers.