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Choose your web agency wisely!

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A web agency is a service provider that encompasses all trades related to the Internet. The development is its core business but it now plays a transversal role for the entire digital marketing. As a business manager or communications manager, choosing a web agency suited to your project may seem difficult. However, an informed decision can bring real added value to your business.

Choose your web agency wisely!

Let us say it: your point of view is necessarily subjective.

However, we wanted to bring together our best advice and explain how to choose the web agency that will allow you to make the most of your website and your social networks.

List your needs and objectives

The first step in choosing your web agency is to establish a specification. This preliminary research helps you determine all the criteria to consider. List the key elements that guide your research and support your decision-making. Developing a business website is a budget that can be significant. It is therefore a project which must be based on precise objectives, justifying the resources committed. At least ask yourself the following questions. Even if you don’t have all the technical skills to answer it, it will greatly simplify the selection of the right provider.

What are your constraints? The design of a new tool may depend on technology already in use in-house. Your future website may require integration with your CRM. You might have a timeline, like an event or a new product line to market. In this case, you need a site up and running on a specific date. All these elements should be taken into account and indicated to the agencies that you are going to canvass.

What features do you need? Not all online marketing tools meet the same needs. What type of website is right for your business? A showcase site, e-commerce, or a platform with a large number of user accounts? There is a set of features for each need. You can contact the online marketing agentur nürnberg for the best services.

What are your goals? Your online presence may aim to sell directly and therefore increase your turnover. On the contrary, it may have the main purpose of building a customer database or developing a community. Your business is probably basing its actions on a well-thought-out marketing strategy. The creation of your digital tools must be an integral part of it.

What is your budget? You probably don’t know how much the exact website or web application of your dreams costs. However, determine in advance the amount you can allocate to the project, you can always refine it once the first quotes are received. Don’t forget to factor design and development into this ideal rate.

In any case, see the long term and leave the door open to the development of your business. Your website must be efficient when you create it. It must also be able to keep up with your changing needs. If you plan to develop new products or services for the long term, mention it before you even move to the design phase. This will avoid a long and costly overhaul

Longtime author, columnist and speaker Julia Reed dies at 59

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Longtime author, columnist and speaker Julia Reed dies at 59

Reed served as a contributing editor for “Garden & Gun” magazine for over a decade. In an announcement on her death, the publication described her as “a cornerstone” of the magazine.

“Garden & Gun” focuses on Southern food, people culture, art and literature.

“On Friday, August 28, our friend and colleague passed away from cancer, a loss that will be felt in our offices, around the South, and beyond, by the many readers and friends she made in her work and travels and adventures,” the magazine’s editors wrote.

Reed started as contributing editor for “Garden & Gun” in 2008, where she “crafted some of the magazine’s most popular stories, in her The High and Low column,” the magazine said.

She was born on September 11, 1960 in Greenville, Mississippi.

During her career, she was “a longtime editor and writer for Vogue magazine, she also contributed to the New York Times, Newsweek, Conde Nast Traveler, the Wall Street Journal, U.S. News & World Report, and Elle Décor,” according to an article by historian Jon Meacham published in the “Garden & Gun.”

She leaves behind a “wealth of words that we were honored to run,” the magazine said.

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Tour de France: Grappling with staging the world’s toughest bike race in a pandemic

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Watched on television by millions across the world, the annual race is deeply embedded in French culture as it weaves its way across stunning countryside and vertiginous mountains, as well as through picturesque towns and cities before concluding on Paris’ Champs-Elysées.
The Tour is normally held during July, but the global pandemic put paid to that idea, hence the August 29 start. The pandemic and a recent spike in new infections in France has also left organizers with a real logistical challenge in how best to stage the 23-day race.
Adding to organizers’ worries, the Alpes-Maritimes region — the site of the opening stages of the race — has been declared a red zone because of a recent rise in Covid-19 cases.

In red zones, the authorities are able to make masks compulsory outdoors and close bar. But with the French government ready for worse case scenarios with plans for local or national lockdown in place, questions are being asked as to whether the Tour will even reach Paris.

“The Tour de France will not stop if there’s a positive case, even if nobody knows whether it will be completed or not,” International Cycling Union (UCI) president David Lappartient told Reuters.

To ensure the race is completed, teams will be expelled from the 2020 event if at least two riders or members of staff show strong symptoms or test positive for Covid-19.

Documents obtained by cycling website VeloNews — which were confirmed to CNN as accurate by race organizer Amaury Sport Organisation (ASO) — state that team members will have to pass two coronavirus tests before being able enter the Tour’s mandatory “bubble” three days before Saturday’s start in Nice.

“If two persons or more from the same team present strongly suspect symptoms or have tested positive for Covid-19, the team in question will be expelled from the Tour de France,” the document reads.

“Its riders will not be authorized to start the Tour de France (or the next stage) and the team’s personnel will have their accreditation withdrawn.”

All team members will again be tested on both of the Tour’s rest days — September 7 and 14 — but team doctors and race medical staff will also decide whether or not a rider showing milder symptoms can participate in a stage.

Fans cheer Italy's Vincenzo Nibali in the last kilometre before the finish line of the twentieth stage of the 106th edition of the Tour de France cycling race between Albertville and Val Thorens, in Val Thorens, on July 27, 2019.

The moving ‘bubble’

Due to the hectic nature of the cycling calendar, riders and team members have been regularly tested prior to competing in races leading up to the Tour, including the Criterium du Dauphine, which finished two weeks ago and was used as a test event.

While teams aren’t restricted to a certain radius — as they are in the NBA’s Disney bubble — and there is an element of self-policing involved, the ASO has still taken strict measures to ensure the Tour bubble remains secure.

“There aren’t other guests at our team hotel, there’s just one or two other teams here,” a spokesperson for the South African NTT Pro Cycling team told CNN Sport.

“All mask wearing is compulsory, obviously sanitizers are widely available and I think from a team perspective, our head doctors are constantly in communication with everybody in the team, as well as the organizers and the relevant health authorities.

“Food preparation and that all happens on site, so we try to minimize exposure points, but our sport requires us to be out on the open road and not in a stadium that you can shut off. So, I suppose for everybody, there’s always there’s always a risk.

“All of that’s obviously not normal in terms of how we normally experience racing, but I think everything considered we’re feeling pretty happy and comfortable.”

The Tour might have the advantage of being staged in the open air, but negotiating 3,470 kilometers still remains a tricky proposition.

“Organizers have been very specific around what departure villages will look like, what the paddock will look like, who has access to those, the different requirements for those people that do have access to have been tested, and how that that environment kind of moves through the countryside,” the NTT Pro Cycling spokesperson said.

“So that’s from start point, throughout the race to the finish and then on to the hotel. For all intents and purposes, that bubble will be maintained and those directives are issued by the organizers. We’re pretty happy with what they put in place.”

Tour director Christian Prudhomme says he’s happy with the way the sport has adjust to the new preventative regulations.

“So far cycling has not tripped on any obstacle,” he told Reuters. “There will be police officers on the climbs, who will filter the crowd and make sure fans are wearing masks since I’m confident all the local authorities will make it mandatory.”
Colombia's Tour de France winner Egan Bernal (L) poses for a 'selfie' with a supporter from Colombia ahead of the start of the Acht van Chaam criterium cycling race in Chaam on July 31, 2019.

No selfies allowed

One large part of the Tour’s attraction comes in its accessibility to fans, who are able to line the roads in their thousands at various stages to cheer on the riders.

This, of course, makes it far more challenging for organizers to make the race a “behind closed doors” event and a particular concern in a given the recent spike in Covid-19 cases.

“For instance, there won’t be the opportunity to sign autographs or to get selfies, those type of things and I think those are just common sense measures and the organizers have made that pretty clear as well that the routes are pretty well barricaded and marshaled,” the NTT Pro Cycling spokesperson said.

“Access to certain areas where they would normally be pinch points on climbs and areas where fans would normally congregate [has been restricted] and they’ve put a lot of measures in place.

“So I think we’re very comfortable that will all go ahead and it’s important for the sport that the race goes ahead and goes ahead safely. I think that we all kind of recognize that point.”

Going into the first stage on Saturday, defending champion Egan Bernal is joint favorite to win the famous yellow jersey along with Slovenian rider Primoz Roglic.

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One N.B.A. Team Walked Out. A Generation of Athletes Followed.

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One NBA Team Walked Out A Generation of Athletes Followed
One NBA Team Walked Out A Generation of Athletes Followed

Following their walkout, Bucks players, led by Hill and his teammate Sterling Brown, called for elected officials in Wisconsin to take concrete steps to hold the police officers accountable for how they treated Blake.

“For this to occur, it’s imperative for the Wisconsin state Legislature to reconvene after months of inaction and take up meaningful measures to address issues of police accountability, brutality and criminal justice reform,” Hill said.

The walkouts drew the attention of several prominent political figures. Among the first to weigh in was former President Barack Obama, who has personal relationships with several N.B.A. players. He praised the Bucks in a tweet on Wednesday “for standing up for what they believe in.”

The reaction from the White House was much more critical.

Along with Trump’s comments, Jared Kushner, the president’s son-in-law and one of his senior advisers, said on CNBC, “I think that the N.B.A. players are very fortunate that they have the financial position where they’re able to take a night off from work without having to have the consequences to themselves financially.”

The players’ action, as impactful as it has been, has also come with some of its own challenges. At a private players’ meeting hours after the walkout, some players expressed frustration with the Bucks for surprising the union, their opponents and the league with their protest, according to two people who attended the meeting but were not authorized to discuss the details publicly.

Then, after the protest spread and inspired some players to reconsider playing at all this season, the Bucks quickly backed resuming play, rankling some rival players, including James, according to the people.

Several N.B.A. and W.N.B.A. players have increased their social justice efforts in recent months. James and other top athletes formed More Than a Vote to protect voting rights and reach out to Black voters. Stephen Curry, the Golden State Warriors guard, appeared in a video at the Democratic National Convention in support of Joseph R. Biden Jr., the party’s presidential nominee. Renee Montgomery, who plays for the W.N.B.A.’s Atlanta Dream, skipped the season altogether to focus on social justice efforts.



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Mobile users still “ripped off” by operators says Which?

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image captionPeople could get cheaper deals once contracts end, argues Which

Mobile customers are being “ripped off” by operators who continue to charge them the full price of their contracts even when they have paid off the cost of their phone, says Which?

Some are potentially overpaying by more than £400 a year, according to the consumer watchdog.

Last year Ofcom asked operators to reduce prices to out-of-contract customers from February this year.

Operators, however, said they were offering customers plenty of choice.

Many customers choose to get a new smartphone through a monthly bill contract, effectively paying off most of its cost over a year or two. After the contract term ends, there is no longer a need to pay off a handset, so prices could drop.

But that is not always the case.

‘Worst offenders’

According to Which, the worst-affected were customers of Three, where about four in 10 customers whose contracts ended in the last six months claimed they saw no price drop.

Two in five EE customers and three in 10 Vodafone users said the same.

On the other hand, O2, Tesco Mobile and Virgin Mobile told customers that when their contracts ended their bills would reduce to the best available airtime deal.

Examples given by Which? included:

  • an iPhone 11 from Vodafone which was £68.21 a month during contract, £62 after it ended – but an equivalent sim-only deal was available for £30
  • a Samsung S20 5G from EE was £69.25 in contract, dropping to £61 after, with a sim-only deal for £35
  • an iPhone 11 from Three was £51.92 during contract (including a discount for the first six months), £57 after contract, with an equivalent deal available for £22

Natalie Hitchins, head of home products and services at Which?, said: “While some mobile firms have taken action to end overpayments, our research suggests that others could do a lot more to ensure that customers are not being exposed to rip-off charges.

“Ofcom should ensure that all providers are treating their customers fairly and have taken enough steps to stop people overpaying.

“In the meantime, it is really important that customers don’t wait. If you think you might be out of contract or overpaying, check your phone bills to see if you can save money with a sim-only deal or with an upgrade to a new phone.”

Discounts

EE said that the out-of-contract payment assumptions used in the report were “misleading”.

Instead of comparing prices with year-long contracts, it said “it is fairer to compare out-of-contract pricing with a 30-day sim-only deal, as that’s the equivalent notice an out-of-contract customer gives”.

It said such a “closer comparison” meant that the sim-only customer paid about £5 a month more than an out-of-contract one.

“Since May 2020, we automatically give handset customers a 10% discount off their monthly bills once they have been out-of-contract for three months,” it said, adding that it makes sure customers are “fully informed”.

Three said: “Applying an arbitrary discount to tariffs will not effectively tackle what really matters – helping customers find a contract which is both best suited to their needs and priced fairly.”

It said it allowed customers to choose what they wanted to do at the end of their contract.

“To ensure that they can make an informed choice, we send all customers a notification before the end of their contract which shows them what they are paying for now, what an equivalent sim-only tariff is, and also a sim-only tariff based on their actual usage.”

Vodafone also questioned the survey, telling the BBC that Which? had only spoken to 81 Vodafone users “with no guarantee any of them was the account holder”.

It added: “We have sent more than 1.3 million alerts so far this year. For those customers who don’t respond within three months of their contract ending, we automatically apply a 5% discount to their bill.”

Related Topics

  • Vodafone

  • Mobile phones
  • Three

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TikTok Holocaust trend ‘hurtful and offensive’

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The Auschwitz Museum says people should not be shamed for taking part in the trend

A TikTok trend where people pretend to be Holocaust victims is “hurtful and offensive”, the Auschwitz Museum says.

Users have shared clips of themselves with fake bruises, wearing clothes that Jews were ordered to wear by the Nazis.

The museum – at the site of the former Nazi concentration camp – said some of the videos on the app were “beyond the border of trivialization of history”.

But it warned against “vilifying, shaming and attacking” those who have taken part.

The trend has been heavily criticised on social media as “disrespectful” and “disturbing”.

In a statement, the museum says: “Stories of people who were imprisoned and murdered in Auschwitz are incredibly tragic, painful and emotional.”

It adds that some of the videos “were not created to commemorate anyone but to become part of an online trend”.

“This is very painful,” the museum says in the statement posted on Twitter.

However, it adds that the “motivation of some people” posting the videos came “from the need to find some way of expressing personal memory.

“They use the symbolic language familiar to them.”

Rather than shaming those who participate, it should be used as an “educational challenge”, the museum says.

The Holocaust saw the genocide of six million European Jews people and more than a million people were killed at Auschwitz between 1940 and 1945.

TikTok has not yet responded to Newsbeat’s request for comment.

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Listen to Newsbeat live at 12:45 and 17:45 weekdays – or listen back here.



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Twitter suspends accounts sharing US poll message

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This viral message has been copy and pasted across Twitter

Twitter has suspended a number of accounts for sharing a viral message claiming to be a Black Lives Matter protester who’s now planning to vote for Donald Trump’s Republican Party.

The message was shared by a seemingly inauthentic account using a profile picture of a male model.

Since then, it has been copy and pasted multiple times.

A Twitter spokesperson told the BBC the accounts violated its rules “on platform manipulation and spam”.

Where did it start?

On 23 August, a Twitter account called @WentDemtoRep shared a tweet that received more than 37,000 likes and 11,000 shares.

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The initial message went viral on a Twitter account called @WentDemtoRep, which has since been removed

The account was set up this month and used images of a male model who was quick to call out the account.

“I can’t believe some pages are using me as profile picture without asking me for permission. Disrespectful,” Nelis Joustra tweeted on 24 August.

It remains unclear who was running this account or posted the initial message, which also appeared on social media site 4chan.

The account has now been removed, as has a similar one set up shortly afterwards called @Democratwent.

‘Super inauthentic’

Prior to the account’s suspension, it was spotted by Jordan Dixon-Hamilton, a law student and legislative intern to US Congressman Paul Gosar.

He decided to share the viral message on his own Twitter account @sirhottest during the second night of the Republican Convention on 25 August.

“It seemed super inauthentic to me, so I figured it would be funny if I copy and pasted the post,” he told the BBC.

“Lo and behold, a few more of my followers thought it would be funny to post as well until the point it turned into a meme and hundreds of accounts were sharing the message.”

Soon many more accounts were sharing the message. Most appear to be Republican supporters and other users who enjoy trolling.

Like @kpopobama who tweeted the message and told the BBC: “Yeah I’m not a Russian bot or anything I just like memes.”

Another called James said he shared the message “to add to the chaos”.

Other accounts sharing the message had been set up more recently. That includes one called Principled Conservative, which features a profile picture of a cartoon President Trump.

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Twitter

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One of the twitter accounts that copy and pasted the message

Principled Conservative told the BBC: “I heard that Twitter was auto-deleting accounts that posted this copypasta. So I used my spare account to check.”

‘Hostile foreign powers’

A number of popular pro-Democrat Twitter accounts soon expressed concern that the copied and pasted messages were part of a foreign interference campaign.

One user with more than 50,000 followers said: “Hostile foreign powers are using Twitter again to sway the election for Trump.”

The concerns come following evidence of Russian interference on social media during the 2016 US presidential election.

However, sources close to Twitter say these accounts do not appear to be linked to a state-backed operation at this time.

The origin of the initial message remains unclear.



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New Zealand stock exchange halted by cyber-attack

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The New Zealand stock exchange was knocked offline two days in a row due to a cyber-attack.

NZX said it had first been hit by a distributed denial of service (DDoS) attack from abroad, on Tuesday.

The exchange said the attack had “impacted NZX network connectivity” and it had decided to halt trading in cash markets just before 16:00 local time.

Trading halted briefly for a second time, on Wednesday, but was back up and running before the end of the day.

A DDoS attack is a relatively simple type of cyber-attack, in which a large array of computers all try to connect to an online service at once, overwhelming its capacity.

They often use devices compromised by malware the owners do not know are part of the attack.

Genuine traders may have had problems carrying out their business.

But it does not mean any financial or personal information was accessed.

Media playback is unsupported on your device

Media captionEXPLAINED: What is a DDoS attack?

NZX said the attack had come “from offshore via its network service provider”.

The second attack had halted trading for a large chunk of the working day – from 11:24 to 15:00 local time, the exchange said.

But despite the interruption, the exchange was up at the close of business, near its all-time high.

New Zealand cyber-security organisation CertNZ issued an alert in November that emails were being sent to financial firms threatening DDoS attacks unless a ransom was paid.

The emails claimed to be from well known Russian hacking group Fancy Bear.

But CertNZ said at the time the threat had never been carried out, beyond a 30-minute attack as a scare tactic.

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Removing CO2 could spark big rise in food prices

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Wheat prices could be affected by the rise in technologies to remove CO2

Technologies that can remove carbon dioxide from the air could have huge implications for future food prices, according to new research.

Scientists say that machines that remove CO2 from the air will be needed to keep the rise in global temperatures in check.

But these devices will have major impacts on energy, water and land use.

By 2050, according to this new report, food crop prices could rise more than five-fold in some parts of the world.

In the wake of the Paris climate agreement signed in 2015, researchers have tried to understand what keeping the world under a 1.5C temperature threshold would mean in practice.

The Intergovernmental Panel on Climate Change (IPCC) reported on this question in 2018, and found that keeping below this temperature rise would require the world to reach net zero emissions by 2050 but would also need the removal and storage of large amounts of carbon dioxide from the atmosphere.

One of the ideas on how to achieve this is called BECCS – bioenergy with carbon capture and storage. It means growing crops that soak up CO2, then burning them for electricity while capturing and burying the carbon that’s produced.

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A Direct Air Capture (DAC) machine installed in Iceland

Critics say this idea would need the deployment of huge amounts of land which would reduce the amount of land for agriculture at a time of increasing global population.

Another technology that has raised much interest is called Direct Air Capture (DAC), where machines pull CO2 directly from the atmosphere.

A number of experimental installations of this idea have been successfully implemented, notably in Switzerland and Canada.

But there has been little research to date on how the deployment of DAC would impact crop and food prices.

This new study looks at the large-scale deployment of a range of negative emissions technologies including DAC.

The report says that the energy and water resources needed to drive these machines will be on a very large scale.

DAC will need large amounts of heat to make the process work, say the authors. This would require energy equal to 115% of current global natural gas consumption.

Image copyright
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Image caption

Poorer countries will see the worst impacts on food prices

Water for DAC is also a significant cost by 2050, with the machines using 35% of the water currently used in global electricity production.

And while DAC reduces the amount of land required, there will still be a need for significant amounts of energy crops and new forests.

“I want to make clear that we’re not in any way trying to throw cold water on efforts to try and develop DAC,” says Dr Andres Clarens from the University of Virginia, who led the study.

“I think DAC is really very important technology that needs to be developed.”

“But in our simulations, what we find is that the world doesn’t just go 100% all in on DAC, right?

“Even under optimistic pricing scenarios for the technology, the world is still deploying a decent amount of BECCs, if you want to get to 1.5C.

“DAC is not going to be the only thing.”

Image copyright
Getty Images

Image caption

Rapeseed is an important energy crop and could be used for BECCS

According to the report, with widespread use of DAC, many parts of the world will see substantial price increases in maize, wheat and rice.

The worst affected areas would be in sub-Saharan Africa which could see prices rise by 5-600% by 2050.

India, Pakistan and many other countries in Asia could see three to five-fold increases, while Europe and South America could see prices double or treble.

But some people involved in DAC reject the report’s findings, saying that the authors wrongly assumed that all air capture systems are the same.

“We would like to point out that the paper only analysed liquid sorbent direct air capture technology whilst Climeworks has developed a solid sorbent technology that does not rely on the burning of natural gas or has a need for fresh water to deliver carbon dioxide removal from the air,” said Christoph Beuttler from Climeworks.

“We are confident that if the paper would have made that distinction the reported direct air capture potentials could be significantly higher and the risks lower.”

Despite the questions over methods, all involved in negative emissions agree that the longer it takes to implement these technologies, the bigger the impact on food, energy and water.

Short-term efforts to decarbonise, particularly in transport and energy production will alleviate some of the difficulties with negative emissions.

“I think that negative emissions are going to be important. I think that DAC in particular is going to be important. But I think that it can’t be our first order of business. We have to get off fossil fuels as soon as possible,” said Andres Clarens.

“Anybody that thinks we can continue to burn fossil fuels for another decade, because we’ll just do DAC, you know, down the road. That’s not a viable approach.”

The study has been published in Nature Climate Change.

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Microsoft backs Epic in Apple row

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Microsoft has thrown its weight behind Epic Games in a continuing legal battle with Apple.

Apple pulled hugely popular game Fortnite from its App Store after Epic deliberately broke its rules in protest at Apple’s policies.

In an escalation, Apple then said it would pull Epic’s access to developer tools on iOS and Mac.

But Microsoft said this would damage a “critical technology” for many third-party game creators.

That is because Epic also owns the Unreal Engine – a tool widely used by developers from other studios to build games, virtual-reality VR experiences and special effects in major television shows and films.

Microsoft uses the technology itself.

Marketing push

Xbox head Phil Spencer tweeted: “Ensuring that Epic has access to the latest Apple technology is the right thing for game developers and gamers.”

Epic has objected to what it calls a “monopoly” in the App Store – specifically the 30% cut Apple demands from in-game purchases.

It had legal documentation and a huge marketing push prepared after it decided to circumvent the rule by signposting players to a discount available away from the app.

Microsoft said denying Epic access to Apple’s developer tools would “prevent Epic from supporting Unreal Engine on iOS and macOS, and will place Unreal Engine and those game creators that have built, are building, and may build games on it at a substantial disadvantage”.

“Apple’s discontinuation of Epic’s ability to develop and support Unreal Engine for iOS or macOS will harm game creators and gamers,” it added.

Apple, however, says it applies the rules equally and “won’t make an exception for Epic because we don’t think it’s right to put their business interests ahead of the guidelines that protect our customers”.

‘Focused conversation’

Microsoft has also previously criticised Apple’s App Store terms.

When it became clear Apple would not allow Xbox game streaming on iPhones, Microsoft said Apple was the only major platform to “deny consumers from cloud gaming and game subscription services”.

Earlier this year, when Apple was engaged in another high-profile stand-off with an app developer over its policies, Microsoft’s president, Brad Smith, hinted at the company’s disapproval.

He said regulators should have a “focused conversation” about app stores and the rules they enforced.

However, Microsoft also runs the Windows and Xbox stores, where it takes a 15-30% cut of software sales, depending on the platform, according to its developer agreement.



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