The major marketing principles do not change every year but the tools that are used in business for marketing purposes may vary. As in the past newspaper used to be the common practice for marketing but now due to technological advancement, we have artificial intelligence and digital marketing to play marketing tactics in the market.
Large organizations are being used some of the advanced tech practices to achieve their marketing targets, still adopting the new tech tools to achieve the desired success in a world full of competitors. Small organizations are learning new developing marketing strategies from larger firms. According to the marketing experts here are five trends for small businesses to capitalize their business,
- An increasing trend of authentic content marketing
- Increased usage of voice search
- The trend of chatbots is on the rise
- The importance of data analytics
- AI is the favorite tool for marketers
An increasing trend of authentic content marketing
The trend of content marketing was never falling, for 5 years it is used as a great marketing tool for business. Having great and authentic content written can bring plenty of benefits to your business. to add a blog to your website regarding your product can enhance the interest of the customer. The image of the leader in the industry can build by professionally written content. As it’s a good trick to write about the topics your customers are interested in can bring customer loyalty and brand awareness.it can show that you care for the customer interest rather not just selling your product. As professionally written content requires a special skillset so instead of having a team for that you can hire a good marketing agency. It can save a lot of time efforts and other aspects. You can have services from them for your website, page, social media content, or even Wikipedia page creation services.
Increased usage of voice search
The technology of chatbots is currently used by large companies, not most of the small companies are using this technology.to create the best online customer service experience, so you need to facilitate your customer online. as per the survey from capture, the rate of US millennials who want to use chatbots while interacting with brands is 65 percent. You need to make sure that in your availability or even unavailability, your chatbot can facilitate your customer with his basic questions and confusion.
Increased usage of voice search
The usage of voice searches is increasing widely throughout the world and with this tool big companies like Amazon continuing to popular. People may want to find your content marketing and web side via voice searches if your business is online.
People are more towards mobile searches. According to the google survey, mobile searches are more than 50 percent. So as the trend of mobile searches is increasing so marketers will need to adapt to the tech of voice search. Which currently contributing 20 percent of mobile searches. And the growth of this trend is expected to continue similarly.
The importance of data analytics
The importance of having customer data raised for the past few years. The company that has an online presence knows how to use customer data to create a major business decision. This is considered a priority to make business analytics because it can let companies go well beyond basic demographics. Companies can now access the online and offline media behavior and attitude of consumer, location, sensitivity, purchase history, etc. this information is a great help for the marketer to customize images and offers, messages, and other strategies.
AI is the favorite tool for marketers
AI is playing a great role in businesses. Small businesses are also getting benefits from AI. As it helps to specializes in understanding consumer-like behavior, attitude, etc., and converting them into human intelligence. AI is a hot topic in 2020 and it will be an actionable plan in 2021. Brands will be using more human intelligence to AI achieve specific business targets.
Conclusion
These mentioned trends are following by companies for their marketing strategies in 2020 but it’s expected to influence more in 2021. But that does not mean every business should implement these or more advanced technology but choosing the right strategy for your business is mandatory. Understanding new technology is important but choosing the right one to help your business is a great decision.
