An agile workflow can help your business grow quickly, especially when it gets attached to social media marketing. Social media is not only a photo-sharing app but also a great video-sharing platform.
Leading platforms like Instagram and Facebook encourage creators to post short video clips to hook their users. No matter which industry you belong to, using an effective video marketing strategy for social media can surely drive a good result.
This article will discuss how sharing videos on social media can benefit your business and generate sales and brand recognition.
Table Of Contents
8 Ways How Social Media Videos Grow Business
Develop Brand Recognition
For any small business, the prime goal is to get brand recognition because people consider shopping from only those brands they can recognize.
This is where sharing promotional content on social media helps businesses expand their reach to potential customers conveniently and quickly.
Whenever audiences see a video promo, they remember it for a long time. And while making their next purchases, they also prefer checking your brand’s website listings.
Hence, ensure you invest time in creating and posting high-quality social media video content.
When publishing a social media video, adding a brand logo is essential to have a long-lasting impact on the audience. You should avoid using any element that might distract the viewer.
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Videos Drive More Traffic
Getting organic traffic is time-consuming, especially for the newly launched brand website. Therefore, almost 78% of small businesses prefer using social media video content to drive some referral traffic.
Also, by working on multiple social media platforms like YouTube and Instagram, you can bring quality traffic to let them explore your business website and available services.
Your site will keep getting consistent traffic even if you have fewer followers on social media. However, posting high-quality video promo is always recommended to attract new prospects.
There are various techniques to get more share and engagement for your brand content and product. However, social media is a cost-effective and easy technique that offers the best engagement ratio.
According to a report, Facebook has over 1.96 billion daily active users, whereas Twitter contains 187 million users worldwide. Other sites like LinkedIn also have a high audience base and engagement rate.
By staying active there and offering good quality content, a brand can get brand awareness, leads, and even brand authority. Whether a small or big brand, you all have equal chances to grow with your video content and strategy.
Social Media Video Builds Trust
Social media video marketing also helps brands to build trust among their customers. Nowadays, these platforms are not only the mediums for sharing video content but also a great free tool used to engage with the audience and build trust and credibility.
Based on a report, over 94% of marketers agreed social media videos helped them build trust between current and new customers.
However, to maintain credibility in prospects’ eyes, you must post legit, unique, and fact-based content. It must not be copied or false content to cheat the audience base.
If you do not have proper resources or time, you can ask a social media influencer to create and publish video content about your product.
Mobile Users Watch Videos
Do you know almost 58.9% of search traffic comes from mobile devices? Moreover, over 90% of consumers watch videos on their mobile devices. During Q3 of 2013 alone,
YouTube saw over 233% growth in video consumption. It is the leading video-sharing platform, where billions of people consume content daily.
Sites like Facebook, Instagram, and even LinkedIn bring better results when you post video content. Being a brand marketer, you must wish to implement video marketing for social media.
As videos are here to stay, people will become more habitual of seeing such personalized content.
Increase Leads and Conversion Rate
According to Social Media Examiner, over 65% of small businesses generated leads from social media platforms in 2017. The biggest benefit of using social media videos for marketing is not only getting leads, but these leads also have a better conversion rate.
Businesses often complain they get many leads but only a few conversations. If everything else is fine, you might not be targeting the right audience. And to get back into the game, you can start posting video shorts and marketing promos on various social media sites.
Social media leads are highly qualified prospects who come after proper research. Ascend2‘s marketing report also states that social media generates highly qualified leads.
You must create video content that aligns with the audience’s perspective to benefit from it.
Educate the Audience by Showing the Product
People love product tutorials to watch and get crucial insights. Your product video is more engaging than simple texts containing lots of figures.
Today’s life is very busy, and most people prefer video and visual content rather than written text. Hence, instead of focusing only on blogging and SEO, you should also give a place to proper social media video strategy because that can help your business get the attention of a new audience.
For example, if you run a food blog, creating a short clip on how to make pickles at home to post on Instagram Reels, YouTube Shorts, and Facebook videos will be the right choice.
This works well because it’s not a buttery sales pitch to generate sales, and it also informs prospects about your platform and motivates them to visit.
Video Explains Everything
Creating a video promo is useful for launching a new product or service in the market.
According to stats, almost 98% of users said they watched an explainer video to understand the product or services. This is one of the prime reasons why 45% of businesses prefer social media video marketing for their brand.
As a business owner or marketer, you should also create video content for your brand’s product or services. If you feel under-confident, you can use the video maker tool with premade templates.
You need to upload product images and add captions along with the voiceover. You can add animation and other effects to make the product video more engaging.
You can break down topics into short parts and create dedicated clips on these that you can share on social media platforms.
Wrapping up
Consistency is better than perfection; this is the thumb rule for achieving success on social media. You are not required to post only promo videos, as supporting content like images, brand stories, and graphics also help you grow on these platforms. So, now it’s your turn to explore your business, understand what strategy it needs and start building an audience and getting sales.