What is HubSpot? A Closer Look at its Features and Proven Capabilities

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By Madelyne

As a business owner or leader, you always look for ways to improve your bottom line. This could be through the people you hire, your technology, or your plan.

It’s important to put the right people in the right jobs and ensure they can carry out your business plan. The selection of technology might be difficult since there are so many options. 

That’s where HubSpot helps businesses. Here comes a question: what is HubSpot, and how is it helping business? HubSpot has a CRM tool to help users improve their sales, marketing, and customer service.

How Does Hubspot Work?

what is HubSpot

People wonder how HubSpot CRM works. Here you go. 

CRM now drives everything through HubSpot software. Yes, everything. At least as far as your marketing, sales, customer service, management, and website teams are concerned.

It helps businesses grow and scale by putting the power of customer data to work across all revenue operations. Hupspot gives teams the tools to create “customer relationship magic” by cutting complexity everywhere they use it.

With the below-mentioned features, you will get to know what is HubSpot and its proven capabilities:

  • Hosting and building a website
  • Content management
  • Automation in marketing and managing programs
  • Sales support and automation
  • Tools and technology for customer service
  • Data appending and automation
  • Summarizing and reporting

Pros and Cons

Below mentioned pros and cons will reveal hubspot crm pros and cons and how it improves business. 

Free Plan

The HubSpot logo will display on forms and pages if you create a website for free. You can only have up to 25 pages. But you can add your domain name for free, a big edge over other free website makers.

Marketing Features

The list of marketing features is long; you can use targeted content, email marketing, automation, membership websites, and more.

Landing Pages

The answer to what is HubSpot and why it is important lies in using the landing pages. In addition to websites, HubSpot lets you make landing pages focused on converting visitors into leads.


Get access to a wide range of great search engine optimization tools, such as content planning ideas.

Navigation Menus

Your hubspot crm website can have more than one navigation menu, and you can also add more than one set of subpages.

Access to Multilingual Websites

Multilingual sites can be seen in up to three languages. The different language versions of the same page are instantly linked, and you can also make URLs for each language that are good for SEO.

Integration With Other Hubspot Tools

Does Hubspot CRM integrate with other tools? Yes. This includes HubSpot’s CRM, live chat, email marketing, automation, and customer support tools. You can make up to 5 automatically updated contact lists and 1,000 static contact lists and send up to 2,000 marketing emails per month.


The Starter plan gives you email and live chat support, which I found helpful and quick to respond to. The information base is also very complete, if a little hard to understand.


HubSpot’s App Marketplace lets you connect too close to 1,400 external apps, such as marketing, sales, Hubspot Zoho integration, customer service, efficiency, and business tools.


Just like every other tool, HubSpot has its cons. But this only partially defines what is HubSpot and its potential. 

Not Easy To Use

Because HubSpot has so many features, finding what you’re looking for on the website can be challenging. Everything you want to do has a different interface or editor, making it harder to get used to the platform.

It has a drag-and-drop tool but is more flexible than others I’ve used. You have a limited say over where things are put on your page.


The Starter plan costs only $23 per month, but the next level, Professional, costs $360 monthly. HubSpot also has a lot of different plans and deals, which can take a lot of work to figure out. 


HubSpot’s website reports are detailed, but advanced data and tailored reports are only available on the more expensive Professional and Enterprise plans. 

The Starter plan only gives you ten dashboards and ten results per dashboard. This is for all of the HubSpot products.

Ecommerce And Payments

HubSpot CMS doesn’t have any built-in hubspot crm tool that can be used to sell goods. You can get gifts or easy payments through your website, but only if you live in the US.

You can only have up to 50 pages on the CMS Hub Starter plan. This does not include blog pages or dynamic pages.

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Basic Plans Lack Sophisticated Features

For example, you need to change to the pricey Professional plan to access dynamic content and pages (which lets you pull data from the CRM to make libraries and listings).

Too many emails from HubSpot 

I know it’s ironic, but there’s a thin line between being helpful and annoying in HubSpot email marketing – This is the case with HubSpot’s daily follow-up emails, sent after you sign up for the tool. You’ve been warned!

Wrapping Up

The query regarding what is HubSpot is answered now. The HubSpot CRM system gives businesses a wide range of features that are easy to integrate and can be used in different ways. 

It’s a good choice for users because it’s easy to use, and the database is always up to date. HubSpot’s different features can bring Sales, Marketing, and Customer Service together on a single screen, with the main goal being business growth.


Is Hubspot free to use?

There’s a free plan, but it has fewer options.

HubSpot has different price plans to meet the goals and budgets of businesses of all sizes. Prices for the Starter plan start at $50 per month and go up to $3,200 per month for the Enterprise plan (as of 2023, based on the current structure). 

Does HubSpot offer help and training?

There are hubspot crm training and support options for businesses that want to get the most out of their tools.

Which kinds of companies can use HubSpot?

HubSpot is made so that businesses of all kinds, from small starts to big companies, can use it. It is especially popular with marketing, sales, and customer service groups.

Can HubSpot be accessed from a mobile phone?

Yes, there are HubSpot apps for both iOS and Android devices.