But for those who participate, the program comes with a cost: Customers will be charged a small deposit upon purchase, and once the packaging is returned, they’ll receive a refund.
The reusable containers and cups will be introduced at select restaurants in New York, Portland and Tokyo. The fast food giant says it plans to add more cities following its first three locations afterward.
“During Covid, we have seen the environmental impact of increased takeaway ordering which makes this initiative by Burger King all the more important,” Tom Szaky, the founder and CEO of TerraCycle and Loop, said in a statement.
“[W]e’re investing in the development of sustainable packaging solutions that will help push the food service industry forward in reducing packaging waste,” Matthew Banton, head of innovation and sustainability at Burger King, said in the statment . “The Loop system gives us the confidence in a reusable solution that meets our high safety standards, while also offering convenience for our guests on the go.”
More and more companies have been committing to sustainability in recent years as issues like climate change and environmental waste remain in the spotlight.