Sberbank received seven awards at the annual Retail Finance Awards in 2020; it was recognized as the best retail bank for the sixth time. This is stated in the press release of the financial organization, which was received by Izvestia on Friday, December 18.
“For five years in a row, Sberbank was named the best retail bank in the country according to the Retail Finance Awards. We are glad that this year we are again the leaders in terms of the set of innovative projects that we managed to implement in the most difficult pandemic year for the whole world, ”the press service quotes the words of the deputy chairman of the bank’s board Kirill Tsarev.
According to him, all winning projects of the organization are solutions of the level of “the best and most advanced world practices”, which are in demand by customers every day and are aimed at making interaction with the bank “simple and convenient.”
The credit institution received the title of the best retail bank for the projects “Finance is simple”, SberPay, “Educational loan”, “Pay QR”, Social ID, “Sber ID”, “Digital garden”, “Telemarketing robot”, Take & Go, “Artists at Sberbank Online ”and“ Personalized ATM Interface ”.
The Sber ID project won in the nomination for the best IT solution for a retail bank. This is a single account for convenient and secure access to the sites of more than 80 services of the Sber ecosystem and partners, including Citymobil, Delivery Club, Okko, Sber Eapteka and others.
In the nomination for the best social project, the winners were Social ID, Educational Loan and Finance Simple.
The project “Artists at SberBank Online” also won the Creative of the Year nomination. Thanks to the project, paintings from the collections of the world’s leading museums and the work of young artists have become closer to more than 64 million users of Sberbank Online. The project started during the coronavirus pandemic, when it was impossible to go to museums. Since then, the bank has released three series of greeting screensavers.
The Telemarketing Robot project was recognized as the best IT solution in the Readers’ Choice category. The artificial intelligence algorithm independently calls customers, offering them Sberbank products and services. The service has no analogues in terms of the quality of work, since only 0.5% of calls are transferred to the operator after communicating with the robot. Every third Sberbank call is made by a robot.
The Best Retail Financial Product is Pay QR. This year, Sberbank launched a new scenario for payment by QR code: you need to provide the seller with your personal QR code from the Sberbank Online mobile application for scanning.
The Digital Garden project became the Creative of the Year in the Readers’ Choice category. SberPervy, a division of the bank for high net worth clients, and Visa presented an educational project on conscious consumption in July 2020.
The award was established by The Retail Finance business magazine in 2007. Its goal is to draw the attention of the professional community to the most significant achievements in the field of financial retail development for the year, equip participants with the best practices for the development of retail financial business, and promote the development of a civilized financial market.
On December 14, RBC, citing sources, wrote that UBS Investment Bank increased the assessment of Sberbank’s non-financial services by 4.5 times and for the first time took them into account in the forecast of its total cost. Assets valuation was increased from RUB 133 billion to RUB 594 billion. Experts believe that in the optimistic scenario, the price of these services will exceed 1 trillion rubles.