Odnoklassniki now has a Business Cabinet – a single entry point for managing content, promoting and attracting new customers.
The new platform will help entrepreneurs and SMM professionals who conduct business and create professional content in OK to simplify their work with the entire range of social network capabilities. In addition, the solution will become an additional entry point for the OK advertising office based on myTarget technologies.
During the pandemic, many companies and entrepreneurs expanded their online presence and began to actively use a variety of social network services: for example, an advertising account for promotion, broadcasts for online training or calls to communicate with customers. Now the business will have quick access to all the tools from one page.
The platform integrates all the main services for running and promoting business in OK: access to groups, messages, video calls, broadcasts and an advertising office. This allows you to visually see the results of your work and adjust the content strategy.
For example, a small business using the account will be able to track advertising campaigns of their profile or group and immediately proceed to incoming messages from customers. Here, the page administrator can schedule a live broadcast or video call. To effectively manage your OK account in the business office, operational statistics for the last week are also available, including data on campaigns in the advertising office.
The Business Cabinet interface is optimized for quick work with social network tools. It is easy to understand for both professionals and entrepreneurs or aspiring authors.
Business Cabinet is available on all platforms: desktop and mobile versions of the social network, as well as OK applications for Android and iOS. You can enter it from the personal profile menu in OK.
Odnoklassniki is consistently developing an ecosystem for small and medium-sized businesses. Over the past year, OK launched an advertising account within the social network and made it possible to place ads not only for groups, but also for personal business profiles. As a result, over the year, OC revenues from promoting small and medium-sized businesses have tripled; at the moment, more than 1 million entrepreneurs conduct business on social networks.