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Plan to Visit Japan in July

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visit japan
visit japan

Japan, in like course known by the standard surprising story, The Land of the Rising Sun – is an island nation with all around 66% of despairing and truly forested space. Such land conditions make Japan one of the most thickly populated spots on earth. 90% of its exhaustive collusion lives in the metropolitan spaces with a liberal centralization of individuals in the capital region Tokyo that has come into the spotlight as the world’s most jam-stuffed city. Book your airline ticket from Qatar Airways Customer service team.

Climate In Japan In July 

Most pieces of Japan hold tight for the beginning of July. Truly, July passes on summer, as the last part rains begin reducing and mulling over a staggering summer to set in. By at that point, temperatures reach to surprising degrees of mid 30 degrees Celsius considering the stunning of outside remains. Japan in July is hot, scorching and hot yet so is it a bewildering tropical draw off loved ones. 

Why You Should Visit Japan in July? 

The snow melts and trees will be in full youthful grown-up during the July month. This mid-summer month equally guarantees earth-shattering outer bantering with little parity from the inconceivable air. That is possibly one of the fundamental reasons that Japan in July stays worth looking at and is correspondingly an astonishing time for visiting. Close these, couple of neighborhood fabulous occasions that concrete the splendid updates and beating walks chip in to draw voyagers from over the world. An extra factor which pulls in if all else fails pioneers to Japan during this month is the receptiveness of unassuming airfares and solace due to being a moderate season for the movement business in unequivocal settings. 

5 Places To Visit In Japan In July 

Here are several spots to assess in Japan in July for a general greeting and reestablishing experience: 

5. Hakuba 

Overlooking how it is a town, Hakuba in Nagano is a shocking spot to head in Japan in July. Its snow-guaranteed about mountains, quiet lakes and vainglorious hillocks give a shocking mind blowing rising experience to the guests. This spot is unendingly overwhelmed everything pondered dears. Uncommon piece of travelers ignoring breaks down it to the most during July month.

4. Karuizawa 

Sorted out in the boundless countries of Nagano Prefecture, Karuizawa remains the most striking and clear summer objective for pioneers from around the globe. Close to Mount Asama, this spot is known and frequented for climbing and strolling trails. Pretty falls see the fundamental factors and are an overwhelming retreat for the spending occasions in Japan in July. 

3. Hachijojima 

On the off chance that Tokyo makes you outline a clamoring metropolitan city squashed for space, reconsider! The city is in like manner known for its couple of got out now standard islands, yet figured out a pack away of 300 km. A social occasion of nine islands, clear among them being the Hachijojima Island – makes it an astonishing spot to visit Japan in July. 

2. Izu Penins 

he Izu peninsula of Japan is home to various frustrating coastlines. Shimoda Beach is among the most striking ones and a hair-raising spot to spend an amazing summer day. So nearly, the coastlines cause your pre-summer to get aways impeccable with a methodology of water sports including scuba ricocheting, swimming and parasailing. As to in the sea genuinely helps cool the brightness in your cerebrum. In like manner, investigating that you’re there, there isn’t anything more central than tasting the specific ocean kinds of food on offer – this would finish everything considered move away! 

 

Read also: Ravn Alaska Airline customer care number.

1. Mount Fuji 

If you are a pioneer, head obviously to Mount Fuji to consider as it is a brand name wonder. Mount Fuji is one of Japan’s three respected mountains what’s more stands tall at 3,776 meters over the mean ocean level. Climbing trails are everything seen as thought with respect to here. This is a standard wonder and mustn’t be missed at whatever clarification for time while visiting Japan.

Choosing the ideal monitor:-

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laptop 3174729 1920
laptop 3174729 1920

Size of the monitor:-

The first thing you will notice when you visit an online store or best monitor for an eye will be that monitors come in a variety of sizes. The numbers 23 “, 24”, 27 “, 28” and 29 “are usually put forward. What do they mean? The size of a monitor represents the dimensions of the monitor, usually measured in inches. a monitor is the measurement of the diagonal length of its display area and this converts from inches to centimeters (1 in = 2.54 cm).

Large format monitors are currently the market trend (like 27 monitors). inches, 16: 9) Large format monitors offer more detail and a larger display area – two aspects that are especially important for photographers when editing images. These monitors can additionally display more windows and toolbars at a time while using editing software such as Photoshop, Lightroom, VEGAS, and iMovie.

The productivity of everyone at work can thus be improved. To measure the size of a monitor, simply convert the diagonal length of the display area to centimeters. 27-inch monitors with a 16: 9 aspect ratio currently dominate the image processing market.

Resolution of the monitor:-

Resolution is another factor often misunderstood by photographers when choosing their monitor. The resolution of a monitor means the number of pixels it can display. Any image, photo, and text displayed on a monitor are made up of a dense set of pixels. Let’s take different monitors of the same size: those with a higher resolution (so more pixels) can display more precise and realistic images, thus offering more content.

Resolution defines the number of “pixels” contained in the display. A 4K display means 3,840 pixels long and 2,160 pixels wide – 4 times the accuracy of Full HD resolution.

The size of a monitor and its resolution are two very different aspects. The first report the dimensions of a monitor, while the second mentions the number of pixels displayed. “Larger monitors have higher resolution” is a generally accepted concept. Unfortunately, this is a misconception.

Imagine comparing a 25-inch monitor equipped with Full HD (1920 x 1080) resolution to a 23-inch monitor equipped with 4K (3840 x 2160) resolution. The 23-inch monitor and its 4K resolution (8 million pixels displayed) will provide much more detailed images. While the dimensions of the 25-inch monitor are larger, its resolution is lower (only 2 million pixels displayed), which means that the images displayed on the screen will be pixelated. So, Pixels per inch (PPI) or pixel density represents the number of pixels contained in 1 square inch of the area.

Monitor with IPS screen:-

The majority of monitors used for image processing are equipped with an IPS screen. Unlike TN displays used in consumer products and VA monitors, the best thing about IPS displays is the 178 ° viewing angle which prevents color variations from viewing angles.

Additionally, IPS displays provide wider and more precise color ranges. The IPS screen monitor is always a good choice, whether you are an amateur or professional image photographer. TN displays suffer from color dominance due to a narrow viewing angle. This phenomenon harms the work of a photographer. The IPS screen remains the first choice of many professional photographers thanks to its wide 178 ° viewing angle and high color accuracy.

What is the color gamut? Adobe RGB or sRGB?:-

You will usually find an option in the camera menu to switch from Adobe RGB to sRGB, in the color space category. The color space is also referred to as the color gamut, corresponding to the range of colors available. Adobe RGB typically has a 35% wider color spectrum than sRGB. A monitor that displays more colors is always preferable for a photographer. However, if you want to use Adobe RGB on the camera, the output device (e.g. monitor) must also support this space. A monitor that supports Adobe RGB provides more accurate colors. 

Monitor Calibration:-

Since color is everything for photographers, buying an IPS monitor solves all problems, right? Not really! The brightness and colors of a monitor always degrade and change color over time. If these issues are neglected, the quality of the images will deteriorate and the colors will differ significantly when printed. Performing a quick monitor calibration every six months is recommended. Some photographers maintain rigorous color standards and calibrate their monitors monthly to ensure an accurate display always.

Software calibration and hardware calibration are the two types of calibration. Hardware calibration calibrates the monitor by storing data directly in its 3D LUT unlike software calibration, which is limited to adjusting the RGB values ​​of the graphics card. There are definite advantages to hardware calibration: more and more accurate colors are recorded in the monitor to maintain continuity and prevent breakage. Monitor calibration is the only way to ensure displayed colors are always accurate, a critical setting for imaging professionals.

best monitor for eye

 

What if the monitor calibration is completely unknown to me?

Monitor calibration should be carefully considered. Not all amateur or professional photographers are well versed in the subject. Don’t worry if you don’t know anything about it. Some professional monitors designed for image processing are calibrated before being marketed. Among them, a few come with a color calibration report: a plus for photographers not specialized in calibration. Users are also advised to purchase monitors with Delta E color accuracy ≤ 2. A lower value means more authentic color reproduction, a determining factor for photographers.

Other miscellaneous information to remember:-

The previous paragraphs list the basic criteria in order to select a monitor suitable for image processing. However, there are many additional accessories available to help you with your job.

 

  • Sun visor:

 

Are you often annoyed that you cannot distinguish images when your monitor is placed under direct sunlight or another light source? This is where the sun visor comes in. The lens hood of a monitor acts in the same way as that of a photo lens by blocking the rays of ambient light affecting the images on the monitor, to ensure uniform colors and brightness. 

 

  • Adjustable height and swivel:

 

Adjusting the height, orientation, and swivel of a monitor is essential when photographers need to magnify images to ensure the details of their retouching. For example, quickly adjusting the height and orientation of the screen allows a group of people to position the image ideally when they want to see it at the same time, on a single monitor. A swivel adjustment feature allows photographers to easily turn the monitor to an upright position; an ideal orientation for portrait mode images. A monitor with simple height, orientation, and swivel adjustments that let you use the full potential of the screen for portrait photo editing.

 

  • Versatile navigation between color ranges:

 

As mentioned earlier, Adobe RGB and sRGB are the two most popular color gamuts used by photographers. sRGB is often used when the retouched image is intended for online publication only, although Adobe RGB remains the preferred space for professionals. The ability of a monitor to switch from one color gamut to another allows users to immediately observe and compare two images taken by different photographers in different color spaces. This function allows for fewer setbacks at work.

 

  • Versatile navigation between color ranges:

 

As mentioned earlier, Adobe RGB and sRGB are the two most popular color gamuts used by photographers. sRGB is often used when the retouched image is intended for online publication only, although Adobe RGB remains the preferred space for professionals. The ability of a monitor to switch from one color gamut to another allows users to immediately observe and compare two images taken by different photographers in different color spaces. This function allows for fewer setbacks at work. Both amateur and professional photographers are now informed about the basics and advice on choosing the right monitor for their job. As you can see, this choice involves many factors. As the saying goes, “the devil is in the details”. While none of this knowledge is deep or complex, taking the time to understand it and choose a better monitor will double your efficiency at work.

Trump’s troubles weighing on Iowa Senate race as Joni Ernst fights for Freelection

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“Folks, is it a tough election cycle or what?” said Ernst, a freshman Republican, not sugarcoating her challenge in a weekend speech here. “It is a tough, tough, tough year, but you know what? I’m going to finish first!”

Yet her reelection is not entirely in her control, a reality that several of her Republican colleagues across the country are also facing as the party’s fortunes are inextricably linked to President Donald Trump, with control of the Senate at stake.

It wasn’t so long ago that Ernst seemed insulated from the political headwinds facing Republicans, particularly in a state the President won four years ago by 9 percentage points. Her Democratic challenger is Theresa Greenfield, who has never held elective office.

But Trump is now heading to Iowa on Wednesday for his first visit of the general election season, with several polls showing him locked in a tight race with Joe Biden.

“That’s the real terror of this all: Trump takes down the whole ticket, the whole Republican side of the Senate,” said Mark McAllister, a Republican who voted for Trump four years ago but has no plans of doing so again.

“There are some good things,” McAllister said of the last four years, pointing to the economy before the pandemic. “But overall, I am disgusted with him.”

Republicans start to distance from Trump

Republican officials in Iowa are nervously watching the suburbs here, just as their counterparts are doing across the nation, as the President’s shaky support threatens the Republican Senate majority. Trump campaign signs dot the fall landscape, but blue “Republicans for Biden” signs also offer an ominous warning for the final three weeks of the campaign.

The same story is unfolding in Iowa as in many battlegrounds: Independents, women and seniors are turning away from Trump, amid dissatisfaction over his handling of coronavirus and his broader conduct in office. Yet it’s resonating even more now than earlier this year, with hospitalizations for Covid-19 rising to an all-time high and cases nearing the 100,000 mark.

Former Iowa Gov. Terry Branstad, who returned home here last week after serving as the US ambassador to China for the last four years, said criticism of the President was unfounded.

“The virus is not the President’s fault,” Branstad told CNN. “President Trump finished strong in 2016 and I think he’s going to finish strong here again.”

While the President has considerable support in broad swaths of the state, particularly rural Iowa, that rosy view is not universally held by Republican officials, several of whom said they were alarmed at the President’s precarious political standing in the state.

“The bottom isn’t falling out, but we can certainly see it,” a top Republican in Iowa, who regularly speaks to the President’s campaign, told CNN. “I don’t know how far it will go.”

How Democrats are absolutely crushing the fundraising game

Ernst, whose Republican star has steadily risen since being elected to the Senate in 2014, could be collateral damage. She campaigned on a pledge to be an independent voice, promising in a memorable TV ad, surrounded by pigs, to cut pork barrel spending and “make ’em squeal.”

“She was a kick-butt candidate, who was going to take names once she got to Washington,” said Cindy DePond, stopping to chat late last week after casting her early vote. “She did not make them squeal. We didn’t see any of that from her.”

In a weekend campaign stop here, as Ernst rode her Harley-Davidson motorcycle across Iowa, she briefly talked to reporters and dismissed the notion that the President was complicating her race.

“No,” she said. “I’m running my own race.”

Asked about her standing among suburban voters, she said: “I’ve met with suburban women. They are really concerned about law and order. That’s an issue that draws them closer to the President.”

It’s a central question of the race that only the election can answer: Is the law-and-order message turning out — or turning off — voters?

Greenfield, the Democratic nominee in the Senate race, believes health care and preserving Social Security benefits are the top issues facing voters.

Democratic super PAC expands fight against Iowa GOP Sen. Joni Ernst

“Health care is number one,” Greenfield said in an interview. “Whether it’s cost or folks getting gouged for prescription drugs, whether it’s rural health care or mental health care, that’s one of the key things people are talking about — certainly during Covid that has elevated the conversation.”

She has been among the candidates in her party logging record-setting fundraising, including $29 million in the last three months, in another sign of the Democratic fervor at the prospect of taking control of the Senate.

Ernst seized upon that point, saying “Iowans cannot be bought,” at her campaign rally, suggesting out-of-state money is flooding into help her rival. Yet the reality is that Republicans — including the Trump campaign, which pulled its advertising in Iowa — are being outspent.

For her part, Greenfield said Ernst hasn’t lived up to her pledge to be an independent voice for Iowans.

“She went to Washington, she joined party leadership and she votes with (Senate Majority Leader) Mitch McConnell and party leaders 97% of the time,” Greenfield said in an interview. “That doesn’t sound very independent to me.”

With a competitive Senate race, along with four closely watched House contests, Iowa is awash in political advertising. A flood of outside groups are also weighing in, featuring images of Greenfield morphing into House Speaker Nancy Pelosi and billboards with pictures of Bernie Sanders and a message: “Bernie: Joe Biden’s socialist comrade.”

At the center of it all is the presidential campaign, which is now locked in a tight race. Trump’s standing may lift — or sink — the Republican ticket here, but the fact that he is defending his Iowa terrain at all is a far bigger sign of trouble in other battleground states.

Four years ago, Trump won 93 of the state’s 99 counties, including 31 that twice voted for President Barack Obama. Iowa had more so-called pivot counties than any state in the country.

Jasper County, once home to the Maytag company, is one of them.

Michelle Smith, the county’s Democratic chairwoman, said many too many Democrats were not inspired to vote four years ago for Hillary Clinton, which she said wouldn’t happen this time.

“The people I know who didn’t vote are going to vote for Joe Biden this time because they realize by not voting what we’ve had to do ensure the last 3 1/2 years,” Smith said. “At the end of the day, I really do think it is either a vote for or against Trump.”

Vulnerable Republicans avoid criticizing Trump after admission to Woodward about downplaying virus

But signs of Trump strength are plentiful across Jasper County, which is about 40 miles east of Des Moines. Conversations with Republicans here suggest far less concern about the controversy of the day back in Washington — many of them self-inflicted, voters are quick to point out — but the President whose results they believe in.

“We’re so far into it now, people either like him or they don’t,” said Thad Nearmyer, the Republican county chairman. “If you already like him, you’re pretty much locked in.”

Yet even with early voting underway and Election Day three weeks away, some voters are still not entirely sure what to do.

Mark Hallam, who holds a nonpartisan seat on the Newton City Council, counts himself in that group. He said the economic downturn, in the wake of coronavirus, could change some minds and make the president and Ernst more vulnerable, but he doubts the president’s conduct will suddenly sway anyone.

“Trump is something of an enigma to me,” Hallam said. “I enjoy some of his theatrics, while others I’m put off by, because it’s my not personal style. But it is who Donald Trump is.”

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Toilet breaks in Russian module on ISS

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A toilet in the Russian Zvezda module on the International Space Station (ISS) broke down. This was reported by “RIA Novosti” with reference to the crew’s negotiations with the Earth, broadcast by the American space agency NASA.

It is noted that the cosmonauts use the restroom on the US segment of the ISS. There are currently two Russian-made toilets on the ISS – in the Zvezda and Tranquility modules.

There is another American-made toilet at the station, which was brought in by the Cygnus cargo ship in October. It has not yet been installed, it is planned to do it on the territory of the American segment of the station.

On October 6, Roscosmos cosmonaut Anatoly Ivanishin told the Mission Control Center that a smoke detector had been triggered on the International Space Station (ISS) in the Zarya module, which is part of the Russian segment.

On October 3, the ISS crew recorded the readings of air leaks. It was decided to close the transition compartment of the Russian Zvezda module for another three days.

The next day, MCC asked the astronauts to eliminate the leak to the ISS by mid-October.

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Top 10 Best Things to Do in Ocean View

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Top 10 Best Things to Do in Ocean View

Sea View is a humble community in Sussex County, Delaware. In spite of the fact that it has a populace of fewer than 2,000 individuals, there is an astounding measure of things to see and do in the town. There are many cafés, craftsmanship studios, retail shops, and noteworthy structures, however, perhaps the best thing about Ocean View’s area is its vicinity to the sea and delightful Bethany Beach, which is just a mile away.

The other extraordinary thing about the town’s area is the way that it’s an aspect of the Salisbury, Maryland-Delaware Metropolitan Area, which implies bigger towns and urban areas – alongside their attractions – are sensibly close. Sea View is home to a city park, and there are numerous open doors for outside diversion, including climbing, biking, fishing, and drifting. Visit American airlines flights booking.

1. Unwind with an innovative dinner at The Cafe on 26

Upon appearance in Ocean View, kick your visit off with a delightful and imaginative supper at The Cafe on 26. This fine boutique café serves custom made dishes made with new, privately sourced fish and produce.

A scope of soups, servings of mixed greens, and canapés are accessible, and you can browse an assortment of primary courses, including bistro filet, custom made crab cake, burned scallops, and a potato encrusted salmon. A thoroughly stocked bar is additionally on location.

2. View nearby workmanship at the Ellen Rice Studio

Ellen Rice is a notable nearby craftsman who works out of her home, which is likewise an absolute necessity fascination in Ocean View. The Ellen Rice Studio is available to the general population. Guests can see huge numbers of her canvases, alongside the craftsmanships of in excess of 100 other American craftsmen.

3. Leave along the Burton Island Trail

Arranged inside the Delaware Seashore State Park close to Rehoboth Beach, the Burton Island Trail is a simple 1.5-mile climbing trail that circles around Burton Island. Along this path, you will go through timberland regions and see staggering perspectives on inland bayous and salt bogs.

Untamed life and different fowl species, for example, diamondback reptile and osprey, are normally spotted. Horseshoe crabs are additionally found in the territory. Inside this park, guests can take an interest in a wide scope of open-air exercises, for example, fishing, drifting, and surfing.

4. Go through a day outside at Holts Landing State Park

Rehoboth Beach is home to a lovely park, where families can partake in a wide scope of outside exercises in the midst of an assorted scene that includes a seashore territory, fields, and hardwood woodland. Fishermen can fish off the wharf or dispatch a vessel to fish farther in the sound.

The crabbing dock is the place you can snare some blue crab, and mussels can be found in the shallow waters of Indian River Bay. The inlet is additionally a well-known spot for kayaking, paddle boarding, and windsurfing. A few strolling trails and a cookout zone with tables, a structure, and a fire pit are nearby, and guests approach horseshoe pits and washrooms.

5. Visit the James Farm Ecological Preserve

The James Farm Ecological Preserve along Indian River Bay is 150 sections of land of wildlands that are available to the public throughout the entire year. The seashore zone is an extraordinary spot to unwind and appreciate the excellent view.

At the point when the tide is low, you can climb along three miles of nature trails that go through various particular living spaces, including low and high marshlands, sea woodland, hardwood timberland, and knolls. En route, you can watch plants and creatures.

6. Taste nearby wine at Salted Vines Vineyard and Winery

Set in the midst of the characteristic landscape of the Frankfurt region byways, The Salted Vines Vineyard and Winery is a 26-section of land property just a little ways from Ocean View. While there, guests have the chance to taste different sweet and dry wines in the comfortable and perfectly finished tasting room.

Educated staff serve these examples as well as give a foundation on the winery and the wines, including which nourishments go best with everyone. You have the choice to make the most of your picked drink on the yard sitting above the staggering landscape, or by the chimney on colder days.

7. Respect artistic work at Gallery One

Compelling artwork made by very nearly two dozen neighborhood specialists is in plain view at Gallery One. This gathering of neighborhood craftsmen additionally claims and works this exhibition, which is available to the general population. During a visit, you can see a combination of craftsmanship across numerous controls, including compositions, ceramics, materials, glassworks, and woodworks.

New works are exhibited much of the time, so there’s continually something other than what’s expected in plain view.

8. Get dynamic at Northside Park

As the most famous and greatest park in close by Ocean City, Northside Park offers an assortment of indoor and open-air recreational exercises for all ages.

Inside its 58 sections of land are a few baseballs, soccer, and multipurpose fields that are lit up in the nights. Additionally on the location are a play area, cookout territory, two docks, an open-air wellness zone, in excess of a mile of strolling trails, and snack bars during the hotter months. Indoor offices incorporate a library, an enormous exercise room, relaxing territories, and a multi-use sports focus.

Numerous people group occasions are held in this park consistently.

9. Get an exercise in history at the Indian River Life-Saving Station Museum

The Indian River Life-Saving Station Museum in Rehoboth Beach is a noteworthy structure lodging different things identified with the days when night-sea shore watches were an ordinary thing, and perilous high ocean salvages were utilized to help wreck casualties.

You can take an independently directed visit through the exhibition hall and get familiar with the United States Life-Saving Service. The structure was raised in 1876 and has been wonderfully reestablished since it was added to the National Register of Historic Places.

10. Appreciate new fish at Northeast Seafood Kitchen

Fish is a staple in the neighborhood abstains from food, and on the off chance that you might want to attempt some new, nearby fish, the best spot in Ocean View is Northeast Seafood Kitchen. Upon appearance, guests are welcomed by cordial, educated staff, who make a solid effort to cause you to feel comfortable in this bistro-style diner.

The menu includes an assortment of dishes joining customary top choices with present-day turns and a scramble of neighborhood flare. Flame-broiled Atlantic Salmon, lobster BLT, streak singed shellfish, and, obviously, exemplary fried fish and French fries are only a portion of the dishes to browse the broad menu. Party time happens every day, and a wide determination of wines and specialty lagers are accessible.

7 Mind Tricks that Online Marketers Use to Attract You to buy their products

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pexels photo 2977565
pexels photo 2977565

Online marketers are turning your brains against you. You may ask how? By manipulating human psychology to create emotions of fear, excitement, pleasure that impact your decision-making. Next time you’re shopping online, keep an eye out for these methods used to affect your buying behavior. And online marketers, pay attention! Used properly, these tricks can improve your conversion rates. Make something appear limited in the availability and its apparent value rises. The diamond market has been taking benefit of this for years and so are online marketers. Many people ponder how to attract customers to buy your products. Following are 7 Mind Tricks that Online Marketers Use to Attract You to buy their products

Only 1 in Stock

There’s a motive why you’ll never see “we have more than enough in the stock” on an online product page. It doesn’t stimulate a potential buyer to take prompt action. So the question arises on how to attract customers to buy your products. Most merchants on the Amazon know that if you enter a list of fewer than 20 items, the product page will show probable customers the number of items left over. Records are kept exaggeratedly low to take benefit of this trick. It is one of the best ideas to attract customers. Sure, showing the remaining list on product pages can be obliging for customers making and purchasing decisions. 

Limited Time Remaining

Announcing a deadline into the purchasing decision equation is an influential tool for getting those possible buyers who are on the barrier to buy. This is a prevalent approach among the 7 mind Tricks that Online Marketers Use to Attract You to buy their products. Groupon.com is well-known for limited-time deals. Creating perseverance with a countdown pushes people to make up their minds rapidly. The price they’re seeing might not be available after the time expires and the opportunity cost of the missing out on those investments is sometimes too much to pass on. You’re looking at a product page and seeing if what you’re observing at is the solution to your problem when you see the message, “Order today and you will receive the item by Saturday. ”Now you’re not even rational about whether or not you’ll buy this article. You’re thinking continuously that when it will be showing up at the doorstep. 

You save 34%

We’ve all experienced the FOMO at one point or another. It is the Fear Of Missing Out on something cherished by doing nothing. This is as valid in life as it is in online marketing. Why does it seem like all is on sale the entire time? Because both online, as well as offline retailers, know how influential the psychological effect of loss aversion could be. The most common idea to attract customers online marketers take advantage of this is by showing the original price next to the discounted price while highlighting the savings. They want you to reflect that the cost of missing out on this savings is superior as compared to the cost of the product. Said another way, the cost of not buying surpasses the cost of buying. Exhibiting savings obviously relative to the original price is also a form of fastening. We humans like to latch on to the first piece of information we come across to monitor our decision-making. All the subsequent decisions are based on that original anchor. For example, if you find a $100 item discounted to $70 for $30 in savings, the original price makes the discounted price seem more sensible than if you saw the product being sold at $70 without any discount. In this case, the original price anchors your power of decision-making. This the best strategy to attract online customers.

The ‘Best Value’ Option

Another loss aversion sales plan is to show numerous similar options at different price points. It is among the 7 Mind Tricks that Online Marketers Use to Attract You to buy their products. You see this in the software space where there is a good, best version of the product. Typically the best value option is strengthened by standing out among the pack as being the most popular. We anchor our decision-making on the cost of the cheapest option available. It makes the most luxurious option seem irrational, so we narrow our decision down to the two options. While most of us wanted to save money, what we really want is a shopping deal. Next to the cheapest option, the next best choice delivers comparatively more value per dollar spent. We place more value on this option, as it costs more. Not many people will feel secure buying what they see as the crappiest option. This psychological effect is known as value attribution. In the end, you buy products that the seller desired you to purchase. But you feel great about it, so it’s considered as a win-win. 

100% money-back guarantee

No-questions-asked returns and lifetime warranties are general marketing tools used in online marketing. Yes, they raise the site’s customer service and build reliability. But, these guarantees have also been revealed to upsurge sales and customer satisfaction.

Free Ground Shipping

When you find your shirt order from TheNorthFace.com at $42, you’re perhaps going to add that pair of socks to be suitable for free shipping. You’d be spending that $8 on shipping right? If an online marketer is charging for shipping, show the total price of the item with shipping on the product page. Why? One of the most general reasons for cart desertion is extra expenses during the checkout. You can go even further and allow them to enter their zip code for more precise pricing if your shipping is not a flat rate.

Have a Coupon Code?

You’re making your way through the checkout process when you find a box beneath the final price that stimulates you to enter a promo code. What do you do? You will immediately open another browser window to look for those subtle coupon codes to get a discount. This is a great strategy to attract online customers. Online marketers are wising up to this conduct and eliminating this feature from various shopping carts. 

 

Stolen Chinese scroll by Mao Zedong worth millions found cut in half

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A stolen 9-foot calligraphy scroll believed to be written by former Chinese communist leader Mao Zedong has been found cut in half, Hong Kong police said.

The artwork, worth about $296.7 million, was taken from collector Fu Chunxiao’s home last month while he was stuck in mainland China due to the coronavirus pandemic. The thieves also took off with six other scrolls, 24,327 Chinese postage stamps, and 10 copper coins worth about $588 million.

After the Mao scroll was stolen, it was bought for about $58 by a man who thought it was a fake. The man also believed the scroll was too long to display so he cut it in half, Tony Ho, superintendent of Hong Kong’s organized crime and triad bureau said.

In this photo provided by Hong Kong Police Force, two pieces of a calligraphy scroll by former Chinese leader Mao Zedong estimated to be worth about $296.7 million are displayed in Hong Kong, Tuesday, Oct. 6, 2020. (Hong Kong Police Force via AP)

In this photo provided by Hong Kong Police Force, two pieces of a calligraphy scroll by former Chinese leader Mao Zedong estimated to be worth about $296.7 million are displayed in Hong Kong, Tuesday, Oct. 6, 2020. (Hong Kong Police Force via AP)

The person who bought the artwork turned himself in on Sept. 22 when he heard about the burglary case and a public appeal by the police. He was arrested on suspicion of handling stolen property. He has since been released on bail.

Hong Kong police on Tuesday arrested one of the three alleged suspects in the high-price heist. The South China Morning Post reported police have identified the two other suspects but have not released any additional information.

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Fu said he had planned on donating the calligraphy piece before the burglary but didn’t say where.

“I have not made a decision as to how to deal with it, [and won’t] until I get it back,” he said.

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Backlash Grows in Orthodox Jewish Areas Over Virus Crackdown by Cuomo

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Backlash Grows in Orthodox Jewish Areas Over Virus Crackdown by
Backlash Grows in Orthodox Jewish Areas Over Virus Crackdown by

“The governor’s plan is the right one,” the mayor told reporters at his daily news briefing.

Religious leaders said they were not consulted before the governor announced the new rules, and tensions boiled over on the streets of Borough Park late Tuesday, when traditional outdoor festivities for the weeklong Jewish holiday of Sukkot took an angry turn.

A mob swarmed a photographer before midnight, and later beat a Hasidic man who attackers said they believed to be disloyal to the community. Both incidents were captured on video shared widely on social media.

“Snitch!” one man can be heard yelling in English in one video, as the crowd beat the Hasidic man. He was identified as Berish Getz by a relative, who spoke on the condition of anonymity out of fear for their safety, and was treated overnight at Maimonides Medical Center in Brooklyn.

The Police Department did not immediately respond to a request for comment.

The anger was not limited to the Orthodox Jewish community. The Roman Catholic Diocese of Brooklyn, which has 1.5 million followers and 210 churches in Brooklyn and Queens, said it was taken by surprise by the governor’s announcement. Bishop Nicholas DiMarzio of Brooklyn condemned the new rules as “outrageous” in a statement on Tuesday night.

“We fervently object to being told to further reduce capacity, because we have strictly adhered to Covid-19 protocols, and the safety measures have been working,” he said. “The safety of parishioners is paramount for the Diocese of Brooklyn, but the religious freedom of our parishioners is being unjustly attacked.”

“It is outrageous that after incurring great expense to implement all the safety protocols, our parishes are being forced to reduce capacity to a maximum of 10 people in the red zone and 25 people in the orange zone,” he added. “A capacity range of 10 to 25 people is disrespectful to Catholics and to the clergy who all have followed the rules.”

In a letter posted online on Tuesday, four Orthodox Jewish lawmakers — State Assemblyman Simcha Eichenstein and State Senator Simcha Felder, and City Council members Kalman Yeger and Chaim Deutsch — accused Mr. Cuomo of lying to community leaders about the scope of his lockdown plan during a conference call earlier on Tuesday. They denounced it as “a duplicitous bait-and-switch.”



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Phone charges of £1,200 added ‘without permission’

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Sally Giles

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Sally Giles says £1,206 of charges were added to her phone bill over five years without her consent

“I was absolutely horrified and I actually felt quite violated”.

That’s how Sally Giles describes the moment she discovered she’d been charged £4.50 each week, every week for more than five years “without [her] knowledge or permission”.

The charge – which totalled more than £1,200 – was added to her phone bill by her provider, EE, allowing her to take part in a competition run by Xinion, owned by BMCM Group.

Xinion says Sally signed up to their service in July 2015.

“They haven’t given me any proof whatsoever that I signed up. They insist I must have gone onto a website and entered my phone number. I have never, ever done that. I would never do something like that.”

Sally says she only found out about the charge when she called her provider about a different query in September 2020 – and the adviser asked her if she knew about this weekly charge she’d been paying for so many years.

“I don’t gamble, I don’t even buy a lottery ticket so no, [I didn’t sign up],” she says.

“The proof is I have never played the game, why would I pay £4.50 a week and never play the game?”

‘Extra charges’

Sally says she did occasionally check her phone bill, but the extra charges weren’t clearly defined so she assumed they were charity donations she made or when she bought more data.

Xinion did send Sally a text each week though asking her a competition question which also explained she was being charged, but she just thought it was a spam text message.

“You have to open the text to see you’re being charged,” she says. “I don’t open texts from unknown sources for obvious reasons because that’s what you’re told all the time. ‘Do not click on links you don’t recognise, just delete it straight away’.

“When I realised what was happening I opened [the text] and at the bottom, right at the bottom, if you scroll down it says you are being charged £4.50. But as I say you have to open the text to see it.”

Paul Muggleton, founder of the Phone-paid Services Consumer Group says it’s irrelevant whether or not people technically sign up – what matters is whether or not people have knowingly signed up for a service.

“People who are tricked into, or who unwittingly sign up to a contract, are not bound by the terms of that contract. That’s basic consumer law. People have to know what they’re getting into.

“The burden of proof always rests with the third party service provider to show that consumers knowingly signed up.

“For example, if someone has never once taken part in one of these text message competitions but has been charged, the likelihood is if it ever got to court they would be able to get their money back by showing they didn’t even know they’d been signed up.”

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Sally refused to open the text messages as she thought they were spam, but you can only tell you’re being charged if you fully open them

Thousands of complaints

After finding out what happened Sally got in touch with the company involved, Xinion, explained her situation and asked for her money back. It refused.

Then she got in touch with the regulator, the Phone Paid Services Authority, or PSA. “When I rang them originally I got a very lackadaisical reply saying we’ll look into it saying it might take months or even a year. I personally don’t think that’s good enough. It’s time the PSA got their act together.”

The next step was the small claims court, but before that Sally got in touch with Money Box.

We started digging and discovered there have been thousands of complaints to the regulator about these types of charges over the last few years.

We also heard from Sally’s mobile phone provider, EE. It told us it had been in touch with Xinion and that as a gesture of goodwill Xinion had changed its mind and decided to refund Sally after all.

The PSA said no-one was available for an interview but instead told us how it tightened up regulations on these subscription services last November and since then the number of complaints has dramatically reduced.

However, the new regulations do not apply retrospectively, so people who may have found themselves signed up to similar “competitions” before the changes came into effect haven’t got that extra protection.

We never heard back from Xinion, but EE said it’s toughened up its own procedures on these subscription services including making customers’ bills clearer, going above and beyond what the regulator requires.

You can hear more on BBC Radio 4’s Money Box programme by listening again here.

Follow Money Box and Dan on Twitter.



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US tech giants accused of ‘monopoly power’

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Amazon’s Jeff Bezos, Apple’s Tim Cook, Facebook’s Mark Zuckerberg and Google’s Sundar Pichai defended their firms

A report backed by Democratic lawmakers has urged changes that could lead to the break-up of some of America’s biggest tech companies.

The recommendation follows a 16-month congressional investigation into Google, Amazon, Facebook and Apple.

“These firms have too much power, and that power must be reined in,” Democratic lawmakers working on the probe wrote.

But Republicans involved in the effort did not agree with the recommendations.

In a statement, one Republican congressman Jim Jordan dismissed the report as “partisan” and said it advanced “radical proposals that would refashion antitrust law in the vision of the far left.”

US tech companies have faced increased scrutiny in Washington over their size and power in recent years. The investigation by the House Judiciary Committee is just one of multiple probes firms such as Facebook and Apple are facing.

The report, penned by committee staff, accused the companies of charging high fees, forcing smaller customers into unfavourable contracts and of using “killer acquisitions” to hobble rivals.

“To put it simply, companies that once were scrappy, underdog startups that challenged the status quo have become the kinds of monopolies we last saw in the era of oil barons and railroad tycoons,” it said.

But divisions in Washington between Republicans and Democrats make the prospects of significant action against the firms unlikely, tech analyst Dan Ives of Wedbush Securities said.

“The lack of consensus and divergence among both sides of the aisle on the antitrust issues remains a major issue to move things forward,” he said.

While that could change if Democrats gain more power in the upcoming US election, he said, “Despite the report/content and framework for recommendations around Big Tech players (e.g. M&A, business practices) without core law changes we believe this antitrust momentum hits a brick wall.”

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