It is better not to machine wash high-quality jeans, as this method of cleaning destroys the material and is a “waste of water”. This was reported by The Independent.
As the CEO of the American brand Levi’s Chip Berg said, he prefers to remove dirt on his trousers with a toothbrush.
Employees of the British brand Hiut believe that jeans should be washed no earlier than six months after purchase.
Representatives of other major jeans manufacturers advised putting them in the freezer overnight instead of machine washing. This will help get rid of bacteria, they say.
Other non-standard methods of cleaning jeans are to leave jeans outdoors under the sun, or to apply a spray that neutralizes dirt and unpleasant odors, notes the TV channel “360”.