British millionaire, founder of the fitness company Maximuscle Zef Eisenberg, died in an accident while trying to set a land speed record, reports The Independent.
The accident occurred at Elvington airfield near York. Eisenberg drove a Porsche 911 Turbo S car, but could not cope with control. Doctors were called to the scene of the emergency, but the ambulance team was unable to help Eisenberg, who died at the scene of the accident. The police began an investigation into the incident.
It is reported that Eisenberg’s car accelerated to a speed of 333 km / h.
Asenberg is survived by a wife and two children.
Eisenberg is known for setting about 50 speed records. In 2016, he almost died in the same place, and suffered many fractures. Eisenberg’s main business is the production of sports nutrition.