Using the proper packaging and unique packaging design is necessary to have a long-lasting impression on the customers, especially in the cosmetic industry. Suppose you don’t know what type of decorative boxes and design will be perfect for your cosmetic brand. Then focus on other matters of your products, business, and excellent design packaging for your products. Choose a massive collection of decorative boxes, containers, tubes, and supplies to win the market. Our experts are committed to providing the best printed cosmetic boxes wholesale at cheap rates.
When choosing makeup and cosmetics products, we think that we are making this decision consciously. But the fact is that cosmetic packaging influences our choices so much while selecting the product. That is because the first impression of the product is not on the inside of the material quality. It comes with the display boxes of cosmetics—the product which looks more attractive we usually give it a try because of its impression. So having beautiful cosmetics packaging is necessary for a brand to increase the customer’s engagement with the product and brand.
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To what extent does cosmetics packaging matter?
As we know, the trend of green packaging for cosmetics products incorporating into our culture. The product boxes reflect the brand image and values towards the customers. Customers must choose the products while seeing the cosmetics boxes. A brand’s packaging must be an appropriate display of the product image. Having the recyclable box quality makes the product environment-friendly.
Top beauty brands famous for packaging
When choosing cosmetics products, we think we are making an independent and conscious decision, but we are wrong about beauty brands. Where are some of the market winners who significantly impact their branding and boxing strategy on the customers and influence the customer’s decisions to get the product? Here are the following:
• Estee Lauder
Estee Lauder is a well-known brand having a wide variety of products. The company has cosmetics, fragrances, and other skincare products. It becomes the market leader because of the printed cosmetics boxes strategy and satisfies the need and wants of the customers.
L’Oreal is another well-known name in the industry of beauty and cosmetics products. They have expensive skincare, haircare, and cosmetics products. The brand focuses on the packing of the product and follows the green packaging strategy to make it easy for the customers to use the product.
38 Unilever beauty products are very popular around the world, and some of them are for specific regions.
Coty is the new leading brand in the cosmetics industry with having 33 beauty products under the umbrella. They are focusing on the quality of the product as well as the product packaging. Because the packing is the only thing, a can have a look first.
• Proctor & Gamble
Proctor & Gamble has a total of 9 beauty products, including hair care and skin care. According to the report in 2016, this brand has estimated a sale of around $76 billion. In which $18 billion was generated from the sale of the beauty and cosmetics products only.
• Johnson & Johnson
To choosing organic beauty products, the name that comes to the mind of the customers is Johnson & Johnson. That is because they promise to provide environment-friendly and intense skincare products.
Shiseido is a cosmetic and beauty products brand familiar in the US and Japan. This brand is well known for the 33 cosmetics products available as per the customer’s requirement. In 2016 estimated sales of Shiseido were about $6.3 billion just because of the cosmetic packaging strategy.
Above mentioned brands hold a considerable share of the competitive market because of their creativity and unique packaging strategy. Customers prefer to have cosmetics and makeup with intelligent packing, which is easy to carry and does not have the probability of product damage.