A meta description is a short paragraph snippet that is included in the web page code when the search results are displayed. The meta description will appear under the URL of the page. The meta description should sync with the title of the page. It should provide your users with the information that they are looking for. An attractive and relevant meta description will increase the click-through rate of your website just like Outbound Lead Generation.
Although meta descriptions do not have any direct impact on your search engine ranking, Google tracks the click-through rate of your website to know whether the website is useful to the audience or not. In this way, if you have a greater click-through rate, your ranking will also improve in Google.
What are the various essential elements of a perfect meta description?
A perfect meta description should contain the following essential elements:
Length: Meta descriptions do not have any particular fixed length. It completely depends on the message that you are trying to convey to your viewers. Google will alter the length of meta descriptions from time to time. In most cases. it is between 155 to 300 characters. So, when you write a meta description, make sure that it is at least 155 characters.
Warm tone: Try to make the snippet sound exciting. It should be able to spark curiosity in the minds of the viewers so that they feel the urge to click on the URL of your website. Use your innovativeness while writing your meta description.
Proper call to action: Proper call to action is also very essential, especially if you wish to sell something on your website. Without a proper call to action, your website will never become complete.
Focus keywords: You must include focus keywords in your meta descriptions. Google will highlight these keywords in SERPs. This will encourage the viewers to click on the link.
Relevance: Your meta description should be relevant to the website. An irrelevant meta description will decrease your search engine rank. It will also increase your bounce rate and cause great damage to your website.
Uniqueness: A meta description should be completely unique. If you are not being able to think of a unique meta description for your website, then you should let Google choose the right description for your link.
Tips for writing good meta descriptions:
Now that you know what exactly meta descriptions are, you should try to create the perfect meta descriptions for your website. Think of ways to motivate your users to click on your URL. So, here we are with some tips for you that will help you to create the perfect content for the meta description:
Keep the meta description short and simple: The meta description should always be something short and catchy. It should have the ability to grab the attention of the audience. People should be eager to visit your website simply by looking at the meta description.
Include keywords in your meta description: You should also make it a point to include a keyword or two within the content of your website. This will allow the search engines to identify your website and give it a good rank on search engine results.
Don’t include a double quotation in your meta description: You must not include a double quotation in the HTML of the meta description. Google will eliminate the section which is written in the quotation mark when the description appears on the search engine. So, remove all non-numeric characters from the meta description.
So, this was all about it. Hopefully, our article will help you to write good meta descriptions for your website. Now, it’s your turn to make use of all the strategies and create meta descriptions that will improve your rank on search engines.