A decade ago social media introduced us to a new profession- Influencers. With the advent of influencer marketing, the very first industry that benefited was travel and tourism.
Travelers trust peer recommendations- From the very beginning, people use to go for their travel inquiries to a travel agent or call their close ones who have been to a particular destination. This way one used to obtain trustworthy recommendations.
Now, digitization and constant engagements on social media platforms have created a next level exposure for places that may otherwise be overlooked by Gen Z.
Through such an exposure of places, there are a set of inspirational travelers who have taken over the internet by travelling to magnificent places and becoming travel influencers.
With travel the industries like food and hospitality go hand-in-hand which opens opportunities for budding or micro-macro travel influencers. Conor MacNeill, The Blonde Abroad, Mat Karsten, are some of the famous travel influencers across the world. You can also become one of them and share the bandwagon as there are travel companies that work with influencers on a frequent basis.
There is a creative space for every individual on the social media platform, and if you are a travel influencer it does come with some perks like:-
- Free exploring: The company provides you with transport tickets or provides you with free hospitality
- Paid photoshoots: The travel agency provides you with paid photoshoots as a part of an influencer campaign.
- Connects with other influencers: As a part of the campaign you get to know others in the same genre which also adds to successful global networking.
Now, a question arises in your mind as to why are the travel brands looking for influencers every now and then? The major reasons are as below:-
4 Intricate Reasons Why a Travel Company Opts for Online Influencer Marketing
- To get the brand in front of a wide audience
The travel companies have a set of clients or get their clients by traditional word-of-mouth recommendation. The circle is too small for the business to expand. Travel companies need varied audiences who really want to travel at an affordable rate or a set tour package. And through traditional advertisements, this goal is not achieved in a stipulated time period.
With social media platforms they can reach thousands of people by creating a post, ad campaigns, or by approaching an influencer whose followers are passionate travelers. The easy way is to go for the third option, the company gets:
(A) Targeted and focused audience
(B) Get their brand awareness and recognition
(C) Get a global networking opportunity
Thus, they are always up for such creative minds and online influencer marketing collaboration.
- Explore new marketing opportunities
The world is turning every day towards digitization. There are “n” number of business opportunities and the companies are striving to meet the Gen Zs. The potential source of meeting their target group in today’s time are influencers.
Being a travel company, they need a travel enthusiast who is passionate about exploring new places, food, culture, and knows exactly how to promote the hospitality treatments particularly for that destination. Online marketing for travel has many options like:
- The influencers can make reels, stories, posts imparting the required information and knowledge about the place.
- The companies can opt for paid marketing by collaborating with influencers and doing a photoshoot as a part of influencer marketing campaign
- Travel companies can collaborate with other local chefs, foodgrammers, and make them a part of their campaign online.
- The company can also run online contests, do live videos from the location to instantly capture the audience reaction online.
All this is possible just by getting on to social media platforms and successfully collaborating with influencers. Thus, if you want to become a travel influencer there are opportunities waiting for you on the digital platforms. Travel companies that work with influencers just want a decent display, proper conveyance of information, marketing on all social media platforms with a creative touch, and a long-term association online.
- To get instant reviews of their destination
Social media is all about instant sharing and getting the reviews on it. With you travel influencers it becomes easy as one already has a set of followers who entrusts every activity done by you. They admire your life and so it is easy for travel companies to attract such an audience towards their online ventures.
The companies can improve their services, revive successful business partnerships with hospitality and food joints, on the basis of the instant reviews they receive from you as a travel influencer and your follower interest online. Thus, it makes the process of reaching and retaining the potential customers easy for the travel agencies.
- To make a global networking move for the brand
With social media, one has the world just a fingertip away. The global collaboration is possible just by DMs and formal emails representing the idea of marketing. There are global influencer collaboration programs held by travel companies. Such networking aces a company’s online marketing and benefits both the parties equally. There is apt income generation and brand image build up as well as recognition on social platforms.
Conclusions
These are some of the strong reasons why a travel company will work with influencers from across the globe. If you are an influencer passionate for traveling, there are many online portals waiting for you. There are influencer programs that work as a bridge between the influencers and the company. If you have made up your mind to become one, there are travel companies in search of creative minds like you. Experience and innovate the digital space for yourself.
The digital world has a never ending marketing loop. Every marketing idea has its own space and gets its due recognition. There is a varied audience for everything on the platforms, thus, the chances of failing at the influencer marketing is negligible. Make your successful influencer career by collaborating with the right brand online.
