The Magento platform isn’t news for any ecommerce webmasters and business owners. The opensource platform has been around for quite a while now. It is one of the most tried and tested ecommerce platforms in the world. With Magento 1 support coming to an end in June this year, Magento 2 has become ever more popular. Magento 2 ecommerce stores are now taking over surely.
Today, more than 250,000 ecommerce merchants use Magento accounting for more than $155 billion in merchandise. Magento 2 ecommerce platform was functional back in 2015, 2016. However, since then, it’s gotten many new updates boosting its set of features and functionality. From being faster to load and easier to use, it also includes better security features.
Here’s why Magento 2 ecommerce stores are more productive today:
Table Of Contents
- 1 Focus on Customer Persuasion
- 2 Magento 2 Ecommerce Is Very Powerful and Consistent
- 3 Magento 2 Ecommerce Improves Scalability and Performance
- 4 Magento 2 Ecommerce Is Very Mobile Friendly
- 5 Huge Community and Support for Magento
- 6 Advanced Marketplace Integration
- 7 Magento 2 Allows Customizable Security Features
- 8 Intelligent Internal Store Search options
- 9 Easy and Attractive Limitless Customization Options
- 10 Final Words
Focus on Customer Persuasion
Magento 2 is one of the pioneer ecommerce platforms to have direct focus on customer persuasion. Magento 2 establishes various upsells and cross-sells that enhance user experience from the core. Merchants can look to increase order value through promotions, coupons, gifts and stock availability.
Promotions can now be added on checkout pages to boost sales and reduce Magento 2 ecommerce store cart abandonment. Extended options for rich media including videos boost product expression. All these options have made Magento 2 ecommerce stores more interactive and attractive for customers.
Displaying promotions and discounts on individual products is now much easier in Magento 2. You can let people know hottest deals and going discounts without having to create separate pages. Quick interactions allow for more productive stores based on Magento 2.
Magento 2 Ecommerce Is Very Powerful and Consistent
Compared to Magento 1, Magento 2 loads up 50% faster. The new platform can process 39% more orders per hour as well. For massive stores having in excess of 200,000 products, Magento 2 is the way to go. Magento 2 ecommerce expert is now making it easy for large stores to operate.
Also, its important to note that Magento 2 is very scalable. Smaller stores can get scaled services as well. Magento 2 compared with Magento 1 provides a 51% faster end-to-end checkout time. All these optimizations improve the overall productivity of Magento 2 ecommerce stores.
Magento 2 Ecommerce Improves Scalability and Performance
The basic purpose and functionality of Magento 2 ecommerce solution is to provide better performance. It has more advanced indexer that significantly boosts speed and query performance. Indexer updates catalogue data, prices, users and store information regularly and improves speed of ecommerce store.
At its core, Magento 2 has integration with Varnish cache, the leading HTTP accelerator technology. Using this, developers can cache full pages for online stores to load quicker. The faster performance reduces bounce rate.
Magento also has lower than any other ecommerce platform HTTP requests. Faster loading speed makes ecommerce stores sell more products quicker boosting annual sales figures. All this is done with efficient scalability and optimized backend coding for stores.
Magento 2 Ecommerce Is Very Mobile Friendly
Statistics have shown that around 62% of smartphone users made an online purchase from their mobile device. When you consider the sheer number of people using smartphones, the numbers matter. Magento 2 being a modern development, is very mobile friendly with mobile friendly checkouts too.
The platform has responsive design reference themes. Unlike other ecommerce/web development solutions, coding lines are optimized for mobile devices. Whole Magento 2 ecommerce admin panel is touch-screen friendly. Store catalog is easy to navigate on whatever device and screen resolution.
Huge Community and Support for Magento
Magento has been and is an open source platform. It has over 315,000 developers around the world. This makes it one of the biggest support communities for ecommerce and web development services. There will almost never be a shortage of support for any third-party extensions and integrations.
Magento also supports a wide number of third-party integrations. Customizing your Magento 2 ecommerce store is now very easy with all the modern integrations. Store productivity is boosted by third-party integrations like PayPal, Word Pay, Sage Pay, Klarna, MailChimp, Nosto and many others.
Advanced Marketplace Integration
Looking to sell on Amazon and eBay with integration with your own eCommerce store? Magento 2 is the right choice for you here too. You can get Amazon and eBay integrations and other popular marketplaces as well. Create omnichannel experience making products reach to a wider audience.
Magento 2 ecommerce management allows easy controlling of products through all channels. Simply product listing process across all integrated platforms with this as well. Keep track of your sales promotions and product sales with centralized management system with this modern platform.
Magento 2 Allows Customizable Security Features
Magento 2 allows users to set multiple levels of security permissions as well. Options include login screens, Google reCAPTCHA, PCI Data Security, secondary password prompt and others. Magento 2 ecommerce provides many security advantages over the previous version. Data defense is much better.
Two-factor authentication provides an extra layer of security for any Magento 2 store. Choosing a custom path for the admin area can stop intruders. Employing SSL to provide security for web pages can boost customer confidence in buying from your store. Full store protection is available with Magento 2.
Also, there are regular security updates for all the features and integrated layers. Magento pays special attention to security features. You can add customizable security features to your Magento 2 ecommerce store. Tools and documentation provided help merchants with store safety at all times.
Intelligent Internal Store Search options
Internal store search options have been around for a long time. However, with Magento 2, the process is now made a lot more intelligent than ever before. Intelligent search features make it easy to filter products using a variety of available filter options. Customer interaction with store is now better.
Unique search terms clouds, recently viewed products, product reviews, product tags and many other options make it great. All these intelligent store search options make it easy for customers to find what they are looking for. Customized search terms with auto-suggested terms are also available.
Almost all customers and visitors search the store for what they are looking for upon landing. This is just why you need intelligent search features to boost customer interaction. Of course, when visitors like the interface, their likeliness to buy from your Magento 2 ecommerce store rises up.
Easy and Attractive Limitless Customization Options
Ecommerce stores are always depending on the way their visitors perceive them to get sales leads. Visitors are very easy to turn away with too much over the top designs or the lack of design. Magento 2 platform has organized store customization options greatly with the new interactive interface.
Easy Magento 2 theme installation, custom development and extensions make it possible for any required design customization. One step checkup process can also be implemented improving customer interaction as well. User-friendly features including quick view for products attract customer attention.
Other features like foreign currency converter, multiple language support and the ability to manage multiple stores under one domain make it easy for global expansion. All in all, Magento 2 ecommerce stores are now becoming much more likable and interactive boosting sales leads generation.
Final Words
Magento 2 is one of the most reliable ecommerce web development solutions in the world. If your ecommerce store is still on Magento 1, shift it on Magento 2 as quickly as possible. Magento 2 ecommerce solutions are making stores more productive and interactive.
With great support and security features, Magento 2 is expected to become the leading global ecommerce solution. WordPress Ecommerce development stores and websites should also make the jump to Magento 2. Enhanced features and quality customizations make it easy for merchants to sell more.
With Magento 2 and its advanced reliability features coupled with great product presentation and customer persuasion interface, the platform is the best place to be for many ecommerce stores. Explore the mobile friendly features and make your ecommerce store much more responsive and productive.