Ilya Prusikin, the leader of the St. Petersburg musical project Little Big, created a new brand – Skibidi. As colleagues from Fontanka found out, he filed an application back in July 2019, but only in November 2020 Rospatent approved the registration of the trademark. The rights will be valid until 2029.
The brand can be used in the production of clothing, musical equipment, and so on – up to the organization of nightclubs of the same name. However, the PR manager of the Little Big group did not specify what exactly will be produced under this trademark and whether it will be.
Recall: Skibidi is not the first, but the most successful of the early compositions of the Little Big project. If you wish, you can assume that this word is the name of a specific dance invented by Prusikin together with the group and has already become an international meme. Posted on Youtube in 2018, the official Skibidi video has collected about 524 million views so far, and its second version has another 100 million.