Technology has revolutionized the recruitment and HR sector, justice majority of fields. Implementation of text recruiting software and communication channels, finding, screening as well as hiring talents has become more data-driven and streamlined.
New technologies like AR [augmented reality] and AI [artificial intelligence] are dominating the media headlines but the recruiting professional’s first need to stay updated about the preference of their potential job seekers for contacts. After adding the potential job seeker to an interview pool, the recruiters must identify how to keep them engaged. The job market is hot…even solid candidate engagement strategies can fail, if the message delivered is through the wrong channel.
For certain candidate types, communication channels like phone, email, or LinkedIn messaging are beneficial but if a good candidate does not respond or drops out add text messaging to the communication strategy.
In today’s culture, millennials are impatient and texting can offer them a chance to exchange information and stay engaged while moving through the recruitment process. Based on candidate pool size, the text recruiting software not just helps in outreaching a suitable talent pool but even offers data essential to making the right hiring decision.
Tips to engage candidates as they progress down the recruitment funnel
Schedule an interview or call
Candidates may be unavailable because they may be in a situation not to answer your call like at their current job. Besides, the potential candidate may desire to prep for the interview call as it is associated with their career. You may be calling from a strange number, so it can be considered spam, especially if you don’t message and call back.
Text messaging will help to avert these obstacles. Schedule a time for an interview call. Ensure to introduce first and even the purpose of the call. Keep things simple and short. Offer them some schedules that work on your side or ask when they are available.
Send reminder
You expect the candidates to answer the interview calls without any delays. It is not a bad thought as your time is valued and missing an appointment means a waste of time. So, a quick text message reminder helps! Humans are prone to make errors. The candidate may have missed the call appointment for multiple reasons but it can impact your hire, so send a reminder to the recruit one day before the interview call.
Communicate next step
After the interview process, the candidates can enter a doubtful space. They are unaware of their status…are they hired or been rejected? They deserve to know this along with the next step. Rejected candidates must be sent a text message thanking them for the time. It helps to close the loop as well as prevent recruiters from having a pile of follow-up texts from potential candidates waiting for an answer.
On the other hand, text the candidates who are moving forward for hiring. It allows gaining a competitive advantage in the current rough job market. Thank the candidates and if there are delays in the process communicate accordingly. Clarity about the next step promotes goodwill among the selected candidates.
Text recruiting tool even helps to keep track of your candidate’s journey like which text message drove the most activity or what social post performed best. It helps to create a targeted text messaging strategy to acquire top talents.
