Social Media Marketing Strategy for Businesses

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By Hayley

Social Media Marketing (SMM) is a powerful digital marketing technique that leverages social media platforms to connect with target audiences, build brand awareness, and drive business goals. 

It involves creating and sharing content on social media networks to engage and interact with users. Popular platforms for SMM include Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

According to Statista, More than 70% of people who have a good experience with a business on social media will tell their friends and family about that business. 

Importance of an Effective Social Media Marketing Strategy

Social Media Marketing Strategy
Notice balloons of social networking services pop up above the modern city.

In today’s digital age, a Social Media Marketing Strategy is crucial for businesses to stay competitive and reach their target audience effectively. The following points highlight the significance of an effective SMM strategy:

  • Increased Brand Visibility: Social media marketing platforms provide a vast audience, allowing businesses to increase brand visibility and reach a larger market. An effective strategy ensures your brand is consistently present and engaging on relevant platforms.
  • Audience Engagement: Social media is a two-way communication channel, enabling businesses to engage with their audience in real time. A well-planned strategy encourages active participation, comments, likes, and shares, fostering a sense of community around your brand.
  • Targeted Advertising: Social media platforms offer sophisticated advertising options, allowing businesses to target specific demographics, interests, and behaviors. An effective strategy utilizes these features to ensure that promotional efforts reach the most relevant audience.
  • Brand Authenticity: SMM allows businesses to showcase their personality and values, contributing to brand authenticity. A carefully crafted strategy helps maintain a consistent brand image and voice across various social media channels.
  • Customer Feedback and Insights: Social media marketing platforms provide valuable customer feedback and insights. A well-implemented strategy includes monitoring and analyzing customer comments, allowing businesses to adapt and improve based on real-time feedback.
  • Drive Website Traffic and Conversions: Through strategic content sharing and promotion, SMM can drive traffic to your website and contribute to increased conversions. Whether through compelling calls-to-action or direct links to products/services, a thoughtful strategy guides users towards desired actions.
  • Competitive Edge: An effective SMM strategy enables businesses to stay ahead of competitors by visiting relevant, innovative, and responsive to market trends. Regular updates, timely responses, and creative content contribute to maintaining a competitive edge.

Effective Ways to Use Social Media for Marketing

Social Media Marketing Strategy

Social media isn’t just memes and Instagram stories; it’s posting stuff that is true to your brand, tells the story of your campaigns, and relates to your customers’ lives. 

To get people in your target audience to visit your site, you need to spend time on social networks, set goals, and stick to your social plan. The steps below, on the other hand, can help you get more people to know about your brand and start using social media in a new way.

1- Identify your social media followers:

Not all people who use social media are the same. There are many ways that different types of people use social media. You need to use the same social media sites as your target group to reach your goals. In the same way, if you want to use influencer marketing, you should only work with influencers whose followers are similar to your target group.

2- Make sure you have SMART goals:

People set too many vague business goals that mean little when you look at them. Remember that you’re not setting goals just because you can. You’re making them to help you determine the best way to use social media for your business. Because of this, you should make sure your goals are SMART:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

You are more likely to reach your goals if they are SMART. It is also essential to know that you are meeting your goals.

Even though you want to push yourself, setting goals you can reach is essential. Even if your business does well, most companies won’t be able to get a million Facebook fans within the next year, no matter how much you want them.

But here are some common types of social media marketing goals you might want to think about (written in a SMART way):

  • Raising recognition of a brand
  • Reaching a certain higher number of sales
  • Getting a better ROI
  • Getting people to buy more in stores
  • Get more fans.

3- Use chatbots:

Chatbots are cool, which you may already know. This is not a surprise since they are the only social media management tool to talk to customers and fix problems without involving someone.

Along with these features, robots can also connect to the social media sites that people are most familiar with. Adding an AI-powered chatbot to your social media plan is accessible with platforms like Chattypeople.

4- Right Platform for Your Business

As social media grows, picking suitable sites for your business is a crucial choice that can significantly affect your online presence and engagement. Matching your business goals and targeting the crowd with the right platforms is essential because each is geared toward a different group of people and has features. Here is a quick rundown of some important sites to help you make your choice:


  • Demographic: Diverse user base across age groups.
  • Strengths: Robust advertising options, business pages, and diverse content formats.
  • Best Suited For: Businesses aiming for broad audience reach, community building, and targeted advertising


  • Demographic: Skewed towards a younger audience, especially millennials and Gen Z.
  • Strengths: Visual storytelling, influencer collaborations, and engagement through images and short videos.
  • Best Suited For: Businesses with visually appealing products or services, lifestyle brands, and those looking to leverage visual content.


  • Demographic: Wide demographic but particularly popular among professionals and news enthusiasts.
  • Strengths: Real-time engagement, concise messaging, and trending conversations.
  • Best Suited For: Businesses wanting to share timely updates, engage in conversations, and participate in industry discussions.


  • Demographic: Professional and business-oriented audience.
  • Strengths: B2B marketing, networking, job postings, and industry-specific content.
  • Best Suited For: Businesses in the professional services sector, B2B enterprises, and those focusing on professional networking.


  • Demographic: Predominantly female audience interested in lifestyle, DIY, and visual inspiration.
  • Strengths: Visual discovery, product showcasing, and creative content.
  • Best Suited For: Businesses with visually appealing products, DIY projects, and those targeting a female demographic.

PRO TIP: How to make a plan for selling on social media

This method is based on these five questions, also known as the 5Ws:

  • Why do you want to be on social media?
  • Who do you want to reach?
  • What are you going to talk about?
  • Where do you plan to share?
  • When are you likely to share?


The importance of an effective SMM strategy cannot be overstated. It serves as the connective tissue between businesses and their audience, fostering a sense of community, authenticity, and brand loyalty. From the versatile canvas of Facebook to the visually captivating realms of Instagram and Pinterest and the real-time interactions on Twitter, businesses have an array of platforms to showcase their offerings strategically.