How many times have you heard that brands should be where the audiences are? Surely hundreds of times. And how many times have you heard that Instagram is the social network with the most projection at this time? Maybe too many times. So, if your brand must be on a social platform, it must certainly be on Instagram. And maybe it already is, but the question is: is it in the right way? Like everything in marketing, social media works when it has clear objectives, identity, voice, tone, and correct content that responds to the needs of a previously defined audience. In short, being on Instagram must respond to a strategy. That your presence on this platform is based on a correctly structured strategy ensures that you are on a less risky path since each step you take will have a clear objective, which will correspond to the brand’s marketing plan. Sounds complicated? We tell you in a simpler way. A strategy allows you to get the right message to the right audience at the right time.
We see many brands who want to buy Instagram Followers Australia to grow their businesses and mistakenly believe that they should only post photos of their products on this platform or that they should talk about how wonderful their solutions are or, in the worst case, that it is a network one-way; that is, messages are only broadcast from brand to audience without feedback. In any case, the result is the same: brands are not capable of generating engagement, creating community, or growing their businesses. These situations are a clear example of the damage that a company can do by launching into social networks without a well-founded strategy. In this article, we will explain how to create one for Instagram. In addition, we will give you three strategies that can help you make your brand an Instagram rockstar.
Table Of Contents
Steps to create an Instagram strategy
1.- Why should my brand be on Instagram?
The first step in developing your Instagram strategy is to deeply analyze the behavior of the platform in the places you want to reach and the digital behaviors of your target audience. As we said at the beginning of this article, brands must be where the audiences are. Yes, this is true, but it is also true that you must be where your audience is. That is, if your target audience does not use Instagram, why would you invest time, effort, and money in this platform? Has no sense. But it turns out that in your case, the audience you are targeting is on Instagram. In fact, he uses the platform very frequently and it is his favorite. In this case, it is clear that your brand has to find its place on Instagram.
The way to discover how the population you are targeting on this platform behaves is by reviewing the studies that certain digital expert companies have carried out on this subject. We recommend that you look for information on sites like Statista or Hubspot. These websites are constantly updating information on the digital habits of certain sectors of the world population and annually publish great works with the figures they have collected.
2.- What are my goals on Instagram?
Each of your actions within Instagram must have a clear reason that collaborates with the marketing plan of your entire business. But before you publish your first image on Instagram (or continue to publish on your brand’s account) it is essential that you know what you want to achieve within the platform. Do you want more people to know about the existence of your brand? Or maybe you want to strengthen the community you already have in the online world and take it offline? The objective (s) that you pursue within the platform will be a decision that you make based on the interests of your business and what you have concluded after the research you have done in point 1. You do not know what objectives to establish? Don’t worry, we give you a list of the most common goals on Instagram:
Build brand awareness
Show products and services
Create community
Increase brand loyalty
Share news
Humanize the brand
Increase or improve reputation
Create a conversation around the brand
3.- What is my ideal client like?
You already know how the community behaves digitally and you know what you want to achieve with the presence of your brand on Instagram. Now you must discover who your ideal client is, what they do, what they like, what hurts them, how they behave on their digital networks, and what they expect from you. The idea of describing it in such detail is to create an embodiment of this ideal customer. This personification is known within digital marketing as Buyer Persona. At this point, you should pay close attention: we are talking about discovering the ideal client, never inventing it. The key to discovering it is in the data that the internet or your own clients provide you. Do you want to know how to discover your buyer persona? Check out our article How to get the ideal follower on Instagram to visit Folwos for buying likes or followers.
4.- Who is my competition?
Research your closest competition. Analyze how you are doing on social networks, the quality of your communications, and your followers. But don’t limit yourself to just close competition, go further. Analyze the industry to which the category of your business belongs and the industries that are competitors. For example, if you are a restaurant, you could be in the entertainment industry, where you compete with movie theaters. It is not about seeing what the competition does to copy it but to discover how to differentiate yourself from them, avoid their bad practices and finally take the good and optimize it.