Black Friday in the UK will be huge this year as 81% of shoppers plan to go to the store to get the best deals. In the United States, about 44% of consumers say they are looking forward to shopping events.Knowing this information right now will help you prepare and get a big piece of cake.
Of the 3,226 consumers surveyed by Periscope, McKinsey, which offers marketing solutions and analytics tools, said that for the Black Friday 2017 trading report, 31% of consumers in the UK and 36% in the US had their stores online click resources. And run on stores. Now the question is can you give customers what they are looking for online and offline? If your answer is yes then this is good for you because you are ready to compete. Now, if you don’t say so, you’re only selling through one channel, whether it’s online or in a mortar store, consider merging with one of those platforms that you don’t sell.
This is very common to hear in collaboration with major retailer online stores! Take the Amazon-Whole Foods partnership as an example. However, the advantage is that it should have online stores as they have launched Black Friday in the UK. According to Periscope Research, 37% of UK consumers say they prefer Black Friday in an online store, while 29% say it is one of their favorite shopping events.
Factors Encouraging Black Friday Store
Only discounts and special promotions that are not offered at other times of the year are important factors that motivate consumers to spend more on Black Friday.
Because stores offer high quality products at extremely low prices, many people see this as an opportunity to start Christmas shops early, unless prices go up. Personal marketing is another factor influencing purchasing decisions. Consumers prefer the brands they talk to. According to a Periscope survey, 38 UK stores are more likely to go for a brand that will give them an initial bird discount, while 43% of respondents are more likely to go for an additional discount.
He focused on electronics and clothing.
This year’s Black Friday looks easy for electronics and clothing retailers. Although the Periscope survey shows that their respondents want to buy in all product categories, 52% of them are at the top of the consumer electronics list in the UK and 58% in the US. Clothing ranks second, while movies, books and music rank third.Other categories mentioned in the survey: beauty and fragrance, toys, food and beverages.
Cellular devices will prevail.
Desktops and laptops will remain important trading tools for 45% of buyers, and Black Friday is expected to boost mobile operations. 31% in the UK and 26% in the US said they were going to buy a smartphone, up from 16.5% and 20.5% last year. This means that if you don’t have a Mobile Responsive website that works on multiple devices, you’ll better land on it by November 24, which is just one month away.Or maybe you’re inspired by the words of Brisk Elliott’s managing partner of Periscope, McKinsey:
“Black Friday has seen an increase in appetite in the US and UK this year. More categories have been planned for stores with disposable budgets. Research shows that consumers have a shopping list and are now online. Checking the line, which means they’re giving you information about what they want, merchants who can use it.
