Help Customers Find Your Business

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By admin

A business would not be a business without customers. Coming up with an idea for a product or service and then setting the company up is just the start of the process, and if you want to grow your business you will need to get customers through the door. How do you let people know you exist? If you have a bricks and mortar business such as a shop, you will get noticed just by people walking past and spotting you. If however your company offers products and services online, getting noticed can be much trickier as you’re not just competing with companies in your town or city, but around the world. 

Website Presence

Any company operating in this sort of market needs a website. It doesn’t have to be anything fancy, but it’s an essential tool to help you be found online. Initially, keep your website simple. Tell the customers who you are, where you are located, what services you offer, and how to get in touch with you. As your company grows you can expand your website to include more content such as news or product demonstration videos. Your key first step however is to get online with the basics as soon as you can. 


Search Engine Optimisation, or SEO is the next step after building your website. SEO is all about getting your website noticed, pushing it up the rankings on the search engines and getting more customers to click through. If you don’t know where to start with SEO then this is something that a website design or management company can help with. Alternatively, Google run a free course on their Digital Garage site which will take you through the basics. 

Social Media

There is cost associated with putting a website online, even if you take the DIY option and build your own website using a template. One of the best free options is setting up your company social media feeds on sites like Facebook or Twitter. You can then use your social media pages to communicate directly with your customers, both answering their queries and giving them information about special promotions or offers. Managing social media can be a full-time job in itself, so take time to think about whether you have the time to devote to your channels before setting them up. 

Business Directories

Although the old-fashioned paper directories may have moved online, the digital versions are still highly relevant and widely-used by consumers. Good business directories such as allow users to search by either geographic area, or business type. Being listed in these directories will help in two ways. Firstly, customers who are using the site to look for businesses just like yours will find your business listing and click through to your own website. Also, the search engine algorithms will look at which other sites link to yours when deciding how to rank results. Being listed in reputable, widely-used directories will therefore also help push your website towards the first page of search engine results.