Among the many topics of study available, healthcare, marketing, and digital marketing are three that stand out as unique and completely different from one another. However, when it comes to healthcare, the two appear to combine – healthcare marketing (also known as medical marketing) is a real thing. Although we have previously said that digital marketing is an important component of mainstream healthcare marketing, we cannot highlight this point enough.
Now that we’ve established that digital marketing and healthcare have become intertwined, it’s critical to comprehend the DOs and DON’Ts of the two fields. And that’s due to the reality that many of us aren’t very knowledgeable about web marketing strategies. Digital growth marketing is still something that even the most experienced professionals are constantly learning about – it is not a proven science!
What works for one person may not be effective for another. This section will cover a few basic DOs and DON’Ts that may be changed to fit your specific needs. You’ll find it out as you go through your healthcare marketing endeavours, trust me.
Table Of Contents
The DOs of Digital Growth Marketing
● Consistency
It’s a common piece of advice, but it’s one that we cannot emphasise enough. Keep up with regular blog posts, post to social media every day, publish YouTube videos twice a week, and engage with your online audience on a daily basis!
You can only engage with your present audience by engaging in some type of conversation on a consistent basis throughout the day. If you are absent for a few days, you will lose your audience! They’re solely on social media because of the constantly changing material.
● Live support
As a matter of fact, this is especially true in the case of social media and chatbots that you put up on your website to interact with consumers and visitors.
Digital health services are quite popular nowadays. People choose online consultations because it allows them to skip the line and because they don’t have to change their schedule to accommodate an appointment – they just chat with the Doctor and that’s it. In today’s fast-paced society, immediate responses are critical since most people don’t have the time.
If they haven’t heard from you in a few of minutes, they’ve probably vanished. If you exclusively accept appointments over the phone, it is preferable to employ someone (even if it is only one person) to manage the message. That way, at the very least, you’ll be able to get the patient and not let them go!
Approximately 75% of those polled by McKinsey said they would prefer an online consultation over an in-person meeting with a doctor.
● Content Marketing
Have you ever heard of this phrase before?
The term “content marketing” refers to the practice of developing, distributing, and promoting material for a specific target audience online.
For example, I’m now writing a blog post for HMA, which is a kind of written content. I’m in the process of developing this material and putting it up on the website. I would make social media postings centred on this and publish the URL to the post on the HMA’s social media accounts. This implies that I would be delivering the information related to this specific issue to several internet channels, all of which would be aimed at the same online audience as before.
As a digital marketer, I think content marketing is the best. When you create something and share it with the rest of the world, it can be almost therapeutic. It’s the only method to get your message over to your intended audience. All other aspects of digital marketing — whether it be healthcare SEO, paid marketing, or social media – are fundamentally dependent on the content that you create to connect with your target audience.
The Don’ts of Digital Marketing
Following our discussion of the DOs, let us turn our attention to the DON’Ts. Despite the importance of following the DOs, it’s a good idea to avoid the DON’Ts; it’s like driving around potholes.
A few DO NOTs that can assist you avoid potholes on your route to digital marketing success are as follows:
● Content without purpose
Assuming that the only purpose of providing material is to raise income, this may seem a little strange.
However, this is not totally accurate. Continue reading for more information.
The typical reader of your site or a casual “social media scroller” is doing the activity on their own time, and they are not here to be sold. There is no better place to have fun, discover new things, and further your knowledge than on the internet.
Edutainment is the term used to describe the goal of providing information while also providing amusement or enjoyment to the reader.
For example, if you are a dentist, you may speak about dental issues that the average person encounters and educate your audience on how to maintain excellent oral health. Share dental memes, or even better, make your own!
There are several healthcare marketing concepts to choose from. The only thing left is for you to use your imagination.
● Customer Centric
This was a mistake I used to make all the time as a creator.
The people who are on your page are there for them, not you. People only stay around when you speak about things that they can relate to!
Concentrate only on the challenges of your target audience and provide answers that will ultimately encourage them to use your products or services.
For example, if you’re a dentist, you could want to speak about how dental implants might be a very costly procedure. Guide them to your clinic, where you are now providing 20 percent off implants, and explain to them how economically feasible it is!
This is certainly not a foolproof example, and it will vary depending on the kind of Doctor you are. Make a workaround that works for you.
● Single platform
Digital marketing is most effective when you have a strong online presence, which is very tough to do with a single platform.
If you’re an excellent writer, you should start a blog. If you’re more of a video producer, you might consider starting a YouTube channel. Select your primary content and supplement it with other social media platforms.
All you have to do is make sure you’re on the correct platform. Consider where your target audience is located and publish appropriately.
There you have it. Dos and Don’ts of Digital Marketing in the Healthcare Industry. Your online interactions with patients will be vastly improved just by following these six suggestions. Hopefully, that was enjoyable.