There are numerous digital marketing strategies for your business. One of the effective marketing strategies for your business is content marketing.
Content marketing has helped to deliver enormous value to countless brands over traditional marketing types. Additionally, content marketing is cheap and effective. It may cost you less than 62% of what traditional marketing costs, therefore, generating leads three times.
If you find content marketing effective for your business, you need tools to boost your content. These tools help you generate high-quality leads. Additionally, when you buy YouTube subscribers, you get a chance to improve your business audience.
Do you need content marketing tools for your business?
The first thing to keep in mind is that content marketing won’t change or go anywhere. Years to come, content marketing will continue to increase in demand.
This could be the greatest news. Unfortunately, not all content marketers will benefit from this boom. If that’s the case, why would you need some content marketers to experience success? The difference between successful content marketers and the rest is the strategy they use. These content marketers follow the current trends and use significant content marketing tools.
It, therefore, shows that in your business, to succeed with content marketing, you need to have the right tools. Which tools should you use? Let’s jump to the best content marketing tools in the market.
1. HubSpot
One of the greatest content marketing tools you can consider is HubSpot. This marketing suite will provide you resources that enable you to create and optimize your content. It ensures your content reaches the target audience.
You have to create an account through HubSpot and create content. After that, you distribute your content. This tool will analyze your marketing strategy depending on overall performance and sales.
2. Contentools
The other must-have content marketing tool for your business is contentools. This tool is effective in creating, publishing, and analyzing your content during your campaigns.
Moreover, this tool has an in-app content editor, enabling you to create your content with an SEO indicator. It also has some notable essential features such as social media auto-publishing posts, AI-powered insights, collaboration support, and third-party tools integration tools such as Dropbox, Zapier, Evernote, and Salesforce.
3. WordPress
The other significant must-have content marketing tool is WordPress. If you want to have the best blog content at ease, this is the tool to have for your business.
WordPress tools can help you create a blog or website and find it easy to publish. In this platform, you can upload content, track your content and utilize numerous plugins for optimization.
The free version of this tool is available on WordPress.com, and you can get three gigabytes of storage.
4. Slack
This is a communication and collaboration tool suitable for your content marketing. Slack is an app that enables you to collaborate with team members online across the world.
A slack workspace is a significant tool. It’s made of channels, and you can add your team to work together sharing ideas.
In addition, slack supports you to install other apps such as Dropbox and Google Docs.
5. Google
Google is a content marketing tool you can’t neglect. It provides numerous tools that offer a significant content marketing strategy.
Some of the tools you find in Google include Google Analytics, Google Search Console, Keyword Planner, and more.
If you have the keyword planner tool, you can use it in your keyword research. On the other hand, Google Analytics will help you with an in-depth overview of how your content performs over a specific period. And the best thing about these tools is that they are free to use.
6. Asana
If you want a work management platform, Asana could be your choice. You can collaborate with your content writing team to work together. The projects you provide could be daily tasks and enable you to achieve their goals.
Using this tool will be easy for you to assign new projects to your team or share. Besides, you can monitor the activities of your team members.
7. Google Analytics
This is a significant web analytics tool essential for your content marketing strategy. If you get this tool, it provides you with a comprehensive system that analyzes and reports your website data. The information you get includes how potential customers engage with your website content, ads, and social tools on all devices.
The information is vital as a website manager because you can understand things working for your website. So, it will be easier for you to adjust your content marketing strategies depending on the results.
8. SEMrush
If you want to succeed with your content marketing, check it at SERPs to see how you are improving. However, that’s why you need SEMrush, a digital marketing tool for professionals.
SEMrush provides engagement data that enable your content to rank higher via search engines. It is equipped with a massive database with over 71 million domains and 106 million keywords.
