Emberify: All You Need to Know About the Instagram Map Feature

Instagram is a platform that keeps users excited always! The app rolls out with various features that update the user interface and makes the app more enjoyable to use. Marketers should keep updated with the latest features that are launched and upcoming on Instagram to survive on the platform for the long term. So to build a strong presence on Instagram, you can try free instagram views trial and improve brand exposure. 

Are you eager to know more about an Instagram update? Then buckle up to learn more about a recently launched ‘Instagram Map feature.’ Yeah, it’s true! Instagram now has a map feature where you can embed the location on your posts. In this article, you can explore more about the Instagram map. 

What Is an Instagram Map Feature?

Before getting in-depth with the map feature, get to know the basics of the Instagram map feature. This feature enables users to discover businesses and their locations from the integrated map feature on the Instagram app. Also, this feature can find public posts tagged on the location. 

Advantages of the Instagram Map Feature

The feature tries to equalize the Google Map feature. Like Google maps, users can now find restaurants, cafes, shops, venues, etc., within Instagram. The significant advantage of the feature is that marketers don’t need to worry about location-based marketing. 

What is the most significant difference the brand can make by using this feature? For example, if people search for a restaurant to eat at, then if brands have enrolled their location on Instagram maps, they will find the restaurant within a second. So more people will prefer your restaurant, and then automatically, there will be an increase in sales. So this feature will help you to make your business aware very well.

Even by typing the location hashtags, you can find out the places on the location. Similarly, customers automatically refer to other customers through word of mouth once they find your location. It leads to indirect marketing promotion. Furthermore, to accelerate your Instagram profile reach, you can try using Emberify nd reap the perks. 

How to Find the New Feature?

The feature was launched in Japan last year and is now rolled over globally. The feature is tested among a few Instagram users in Australia and New Zealand during the testing phase. After the official launch, brands and people are now leveraging the feature and making their brands more popular. 

Who Can Benefit From the New Instagram Feature?

The map feature is helpful for the following people, 

• Local Businesses – You should appear on the app if you have a local business. It will hit you to go viral with the online business. 
• Traveler – Yes, Of course! The travelers will use the option frequently. The Instagram Map feature will help them find the best locations for their food and accommodation as they wander to new cities and places. Many travelers get an insight into Instagrammable locations through this feature. 
• Content Creator/Blogger – Instagram creators can use this opportunity to find their best collab, i.e., maybe restaurants, cafes, etc. For instance, if you want to become a food influencer or blogger, sure you need to find a partner company to collab with and improve your fame. In this way, with the Instagram map feature, you can find your best collaborator company. 
• Local User – A general user may find the shops nearby with this feature. Even the locals who want to share a picture of their own city will use the map feature on Instagram.

How to Utilize Instagram Maps?

Brands and Instagrammers can use the feature effectively and shall get succeeded in their field. 

• You can find new places by selecting the location tags in stories and posts. 
• On the search tab, you can search for the city or neighborhood name to know the places. You can drag the map or click on the Instagram geotag to view a larger map version. 

How to Access the Instagram Map Feature?

Whether you have an Android or iPhone, the steps would be the same for accessing the Instagram map feature. Follow the steps perfectly, 

• Open the Instagram app. Click on the search icon present at the bottom. 
• Search for any locations you want and check on the results. 
• You can tap on the suggested place from the list and watch out for the results. You can also check on the ‘see all results’ option and get a specified location on the map. 

How to Make Your Brand Appear on Instagram Map Searches?

The new Instagram map feature is a social proof of your brand or services. So to make your brand appear on the unique feature, you must set your account to a business profile. If you are done with that, then follow the further steps, 

• Now click on the ‘Edit profile’ under the bio. 
• Choose ‘Category. 
• Now, tag your location on your images, even the older ones. 
• Then you have to leverage the hashtags. It would help if you found out how people search for places and then used those hashtags to increase your visibility.
• Location-specific hashtags give your business better discoverability. 

Wrapping Up

You need access to the feature to ensure you get all the opportunities to enhance your businesses. So check whether your app is updated. If not, go to the play store and update the app. Hurray! Now you can include the location on the map. This new map option is excellent and allows users to find new and unexplored places. Finally, you can have a direct connection with the audience. 

We hope this article explains the in and out of Instagram map feature. Would you people like to use it? Just try it out! Because to stay on top of trends, it is necessary to stay updated with them. You find it difficult at first, but over time it will be easy for the marketers. Rather, you shall try using Emberify and have seamless growth. If you find the article interesting, you shall leave your comments below! Thanks for reading!