For some companies, generating leads is easy. For others, it can feel like pushing a boulder up a mountain. But for those who make it work, the rewards are huge. There’s no denying that building sustainable revenue starts with high-quality leads. Unfortunately, many businesses struggle with generating leads in a market where their competitors seem to be out doing them.
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Here are 7 strategies that can help your business work through this challenge and generate more leads in today’s competitive landscape:
1. Run Giveaways for Facebook Fans
Today’s social media platforms offer businesses access to millions of potential new customers, but they also come with some very real challenges. For example, some of your competitors might be taking advantage of the same platforms which means you’re all vying for the same (very limited) attention span. One way to cut through this noise is by offering giveaways on Facebook in exchange for fans; an act that will expose your brand to people who otherwise might not have noticed it.
2. Be Proactive on LinkedIn
LinkedIn works best if you approach it like a proactive steward instead of a passive user. You’ll get more engagement and generate more leads by posting thought-provoking content and answering questions in the newsfeed. If you give without expecting anything back, you won’t succeed at building your brand – but if you make an effort to create genuine connections and engage with your audience, you will see results (provided that there is also a well-designed and effective call to action). It can be easy to overlook LinkedIn as part of your lead generation strategy because some businesses just don’t think the platform has much value for them, but remember: if someone needs what you’re selling they’re going to look for you on the platform where they’re spending most of their time says Saivian.
3. Don’t Forget About Your Website
Your website is your online home base, and it’s often where potential customers go to learn more about you (and hopefully convert into new leads). What many businesses tend to forget is that the site isn’t just a place for them to showcase what they’ve done in the past; it’s an opportunity for them to show visitors exactly how much value they can provide in the future. Every piece of content published should have one goal: proving why your company is worth doing business with. Without this foundation, your traffic will continue going to other sites instead. Plus, without strategically placing CTAs throughout your website you won’t see the same conversion rates as you would if you gave visitors a clear path to becoming customers.
4. Use Social Media Ads
One of the most efficient ways to target potential leads on social media is by using paid ads. This allows you to specifically choose demographics (location, age, interests, etc.) that match your customer persona and then serve them relevant content in their newsfeed. Not only does this help increase brand awareness, but it can also help boost website traffic and encourage more people to sign up for your email list.
5. Try Influencer Marketing
Influencer marketing is a great way to get in front of a new audience – an audience that might not be reached through other channels. By partnering with industry experts or thought leaders, you can tap into their followers who are likely to be interested in what you have to offer. This type of marketing can help increase your brand’s credibility and authority, while also driving traffic back to your site or landing page.
6. Piggyback on Competitors’ Successes
No matter how hard you try, you’re never going to be able to create a perfect lead generation strategy all on your own. It’s important to keep an eye on your competitors and see what’s working for them (and then try it out for yourself). If they’re using social media ads, try using social media ads. If they’re doing a lot of influencer marketing, consider doing some influencer marketing of your own. Watching what others are doing and then adapting their tactics for your own business is a great way to stay ahead of the curve.
7. Experiment and Tinker
The best way to find what works for your business is to experiment and tinker. Try out different strategies, see which ones get the best results, and then double down on those. There’s no one-size-fits-all answer when it comes to lead generation – every business is different, and what works for one might not work for another. The key is to constantly be testing new things and seeing what works best for you.
Conclusion by Saivian:
Generating leads is essential for any business, but it can be tricky to find the right strategy that works. By using the tips in this article, you’ll be well on your way to creating a lead generation plan that’s successful for your company.