5 Key Considerations When Choosing Corporate Event Production Services

Photo of author

By Henry Jackson

After contacting everyone on your shortlist and rigorously evaluating each candidate, you should know who best meets your event requirements. If not, rescoping your criteria may help clarify the choice.

Choosing the right corporate event production services partner is crucial to your success. Here are five essential factors to think about to choose wisely:


A professional event production company has been around the block a few times. Therefore, They can prevent a chocolate fountain or scavenger hunt disaster because they know what to anticipate. They also know what vendors will work best for your budget and how to get the most out of them.

They can help you identify your corporate event’s exact goal and create each component with that in mind. This means that each presentation, culinary experience, virtual or real-world spectacle, content piece, and sound or sight is designed to support the overall story of your event. Additionally, they may assist you with matters like power backups and other unforeseen circumstances that might occur. This is a fantastic approach to guarantee the success of your event.


Event production teams have to be flexible when it comes to meeting your needs. They might need to rearrange elements at a moment’s notice or add new ones, like a script for an event.

A great corporate events production agency will be able to deliver a unique experience by taking your brand goals and incorporating them into the overall event strategy. This could involve everything from pre-event engagement tactics they design to maximize your event’s impact to post-event systems they create to keep the fire going.

They will also be able to provide you with post-event reports that help you see any inefficiencies during the event that could be corrected in future events. This data lets you show your clients that their investment in working with you is worth it.


Keeping track of the broad range of tasks involved in event planning requires centralized communication channels. Online project management software helps with this, but fostering two-way communication between team members from the start is essential.

Using pre-existing tools like Zoom can help keep costs down, but it’s always wise to have backups in case something goes wrong during an event. This is especially important for significant events where multiple teams work together.

Event production companies should be able to provide a return on objectives (ROO) for their clients, showing how they have maximized ROI and brought value to the organization. This can be done by debriefing with client teams after events and evaluating communications successes and failures to improve for future events.


Whether an event is virtual or in-person, technology plays a massive role in keeping attendees engaged. From a well-designed website and easy registration process to an engaging mobile app and tactical marketing tools, the right technology solution can make or break your event experience.

Choosing an event production company with the right technology can help you stay on track with your goals and KPIs. This can be anything from reducing time spent on data entry and manual processes to making it easier for clients to share content.

Keeping notes and other information easily accessible to the whole team is also essential. Shoflo allows different team members to personalize their event rundowns with private messages and global highlights, ensuring that only the information they need is visible.


Whether the event is internal, geared toward employees or stakeholder audiences, or external, designed to attract a broad audience at large-scale conventions, it has a budget that must be managed and met. Event goals must be specific, measurable, and achievable (SMART).

Full-service technical event production companies are better at managing budgets than individuals hiring multiple vendors. They have business relationships with suppliers ranging from lighting to staging and audio-visuals and can work with them to maximize the impact of your investment.

If you have budget figures from past events, use these as a starting point, but be flexible. Unexpected costs are often encountered, and supplier costs are subject to change, so a contingency plan must be in place. Keep the lines of communication open to ensure everyone stays on task.