As marketers, we are always looking for effective ways to get more results by spending less of our time. There are many tools available that help us find new prospects, build better relationships with them and keep in touch until they become customers.
Here’s a list of automation tactics you can start using today:
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1. Create automated email sequences
You can use automation to create targeted email sequences for your prospects and customers. For example, you could send a series of welcome emails such as “How To” tutorials or “Top 5 Tips”, or run an automated re-engagement campaign by sending out free content.
This tactic is very useful if you already have some leads coming in from a landing page or blog, but they are not ready to buy yet. You can use automation to build their interest and stay in touch until they become customers.
Social media is a great way to get more traffic and leads for your business, but it also eats up a lot of our time. There are tools that help you schedule your posts to go out at optimal times and automate some of your marketing activities on social media sites. Some of the most widely known social media scheduling tools are Buffer and Later.com, and each come with their own automation options.
3. Build landing pages for automated lead generation
Landing pages can be a real goldmine for generating new leads, if they are built using the right tools and optimized for best conversions. Using automation, you can create lead-capture forms and pages with targeted offers to distribute via email or social media. Some best practices in creating a good landing page that converts are to use a specific offer for each lead magnet, avoid using jargon, and focus on the benefits.
For example, if you are a web designer, instead of saying “I’m a web designer, let me build you a website”, write something like “Are you tired of your boring website?
4. Use automation tools for inbound marketing tasks
There are many tools available to help you automate your inbound marketing tasks, such as scheduling blog posts and tweets, engaging with prospects on social media sites, monitoring your brand online and more. This helps you save time so you can focus on other things that will help generate more traffic. There are also lots of tools that integrate with other apps, which means you can automate more tasks in your marketing campaign.
5. Turn website visitors into subscribers with automation
Automate the process of turning website visitors into subscribers by adding subscription forms to your landing pages and blog posts. You can also use tools such as WelcomeMat to convert your website visitors based on specific actions they take. Remember, the placement of these forms is crucial! Otherwise, you might just be annoying your visitors, or they may not see the form at all.
Conclusion
As the world gets more and more competitive, it is becoming harder for marketers to get results without adding some automation. Whether you are looking for a way to save time or generate better results with your marketing campaigns, there’s an automation tool that can help you achieve your goals.
Zara Raza is the Head of Marketing at Sunvera Software. She earned her Bachelor’s in Business Administration from the University of California, Irvine, in 2019, and has written several blogs on technology, software, marketing, education, business, and more.