Definition

Video marketing refers to the inclusion of video in your marketing campaign so that you can promote your company, product, or service.

Businesses that use this type of Internet

Advertisements create short videos about specific topics they want to promote, using content from their own articles and other text resources.

Then, these videos are uploaded to various video-sharing sites.

How it works

You can’t just make a video and post it on YouTube and hope for the best. You need to have an action plan and there are steps to follow in the action plan, the most important steps you should not miss.

For video marketing to work for you you must follow 4 basic steps: research, create, publish and advertise.

Research

Your video should have a clear message. Think about the needs of your audience, the items they spend, and so on. The idea is to select an item that works well in different content formats and convert it to video.

Make

Once you have selected the appropriate content, turn the main idea into a script and practice reading it aloud. As you read, look for places where your mouth cannot hear directly and change them to communicate more.

Use a webcam, iPhone, or device available to you to record the script read. The most important thing here is quality content.

Publish

Upload your videos to as many video-sharing sites as possible and embed them on your website or blog. You should also share the link on as many social networks as possible.

Make an announcement

There are various ways to advertise your video. It is recommended that you use social media to reach the target audience you want. You can use PPC (Pay per Click) with YouTube and Facebook. Also, it is better to use SEO with Google and YouTube.

What items do you need?

Google Keyword Tool. This is a great tool for finding currently used search terms and for new keyword suggestions.

Other than that, there is Google Trends, which can help you find the most popular words or phrases you have searched for recently. It shows how often a particular expression is searched in different parts of the world and in different languages.

There are online tools that provide video creation services like Flixpress, PowToon, whiteboard animation software open source or you can use offline tools like Camtasia, Explandio, and VideoMakerFX.

To publish your video, you can use some important video sharing sites such as YouTube, Vimeo, Yahoo, or social sites. It currently allows you to use video publishing or Facebook, Twitter, Google+, etc.

To advertise your videos, you can use PPC networks such as Facebook Video Ads or YouTube Video Ads. You can also learn how to place YouTube videos at the top of Google search or find a service that can do it for you

What kind of videos are there for marketing purposes?

There are different styles of videos based on your specific business goals, choose the one you like best.

Talking Head Video

Most people think about this when they think of videos. Basic “head and shoulders”, straight to the camera, standard shot. Talking head videos are popular because they work.

Interview videos

As you speak, you can add other people to the mix and make an interview video. Video interviews can have two or more people in front of the camera.

Video interviews can be done easily using Skype, Google Hangouts.

Live webcast video

It provides the ability to communicate with your viewers in real-time. If you have a webcam and ideas, you can create live webcasts anytime, anywhere.

PowerPoint videos

Due to their simplicity, the described PowerPoint videos have become a very popular format. You can use PowerPoint or Keynote for Mac.

A series of video tips

If you want to increase your presence on YouTube, this set of tips is ideal for you. Also, video tips can help you establish yourself as an expert in your field and increase your credibility.

Sales videos

This type of video has a PowerPoint with voice-over or text and narration.

Live demo video (on camera)

The on-camera display is one of the most influential videos you can make. Teaching directly to the camera is so easy. You can use resources to help you teach your points, such as whiteboards for example.