Video Marketing: How to Use Videos to Grow Your Business

Photo of author

By admin

There is no doubt that video marketing is one of the most powerful tools a business can use to grow its brand and reach new customers. In fact, according to Cisco, “By 2019, the video will account for 80% of global internet traffic.” That’s a pretty staggering statistic! If videos are still not a part of your plan in growing your business, you miss a huge opportunity. This article will discuss how you can start using videos to grow your business. We’ll cover creating videos, posting them online, and using them in email marketing campaigns. Let’s get started!

Why Use Videos in Your Marketing Strategy?

There are many reasons why you should use videos in your marketing strategy. Here are just a few:

  1. Videos are engaging.
  2. Videos help you stand out from the competition.
  3. Videos can increase brand awareness.
  4. Videos can drive traffic to your website.
  5. Videos can increase conversion rates.
  6. Videos are a great way to connect with your audience
  7. Videos can help you build trust and credibility with your audience.

Creating Videos

When it comes to video marketing, there’s no question that you need to be creating videos. After all, videos are one of the most effective ways to market your business. But how do you get started?

The first step is to create engaging videos. You don’t need to invest in fancy equipment or hire a professional – most smartphones can take good quality videos these days. You can easily use your laptops to access free online video editing tools. Just make sure you plan what you want to say ahead of time, and make sure the video is concise.

Posting Videos Online

Another thing to keep in mind when posting videos online is the length of your videos. You don’t want to create too long or too short videos. The sweet spot seems to be around 2-3 minutes long. If you can keep your videos short and sweet, you’ll likely have more success with them.

Finally, you need to make sure you’re promoting your videos. This can be done through social media, email marketing, and even paid advertising. The key is to get your videos in front of as many people as possible to reach your business goals.

Using Videos in Email Marketing Campaigns

When it comes to video marketing, email is one of the most effective channels you can use to get your videos in front of your target audience.

The first thing you need to do is include a video on your landing page. According to recent studies, including a video on your landing page can increase conversions by 80%. This makes sense when you consider that videos can communicate messages more effectively than text-based content.


Another great way to use videos in email marketing campaigns is by embedding them in your newsletters. This will help you keep subscribers engaged with your content, and it can also lead to more click-throughs and higher conversion rates.

Finally, you can also use videos in your email signature. This is a great way to promote your latest video content and drive traffic back to your website or landing page.


Using videos in email marketing campaigns is a great way to increase engagement and conversions. If you’re not using video in your email marketing campaigns yet, now is the time to start. You can grow your business and reach your target audience with the right strategy. Thanks for reading!