Local businesses can benefit both from local searches and global searches. Google has made it clear that it favours local businesses and introduced updates to promote local brands. But SEO is much more than getting featured in the local listings. SEO agency takes local brands beyond their regions and helps them extend into different places. Read on to find how local businesses can make it easy for non-locals to find them.
Local SEO and Organic SEO
Local SEO is optimising websites to rank higher in local searches. Brands employing local SEO will leave information about their location on their web pages. Local SEO is meant for businesses that have a physical presence in a particular region. These businesses can use keywords like “delivery services Chennai” to rank in local searches. In addition to that, their landing pages and other pages would have information about their business name, address, and contact information. Work with SEO companies in Chennai to increase your rankings in local searches.
Organic SEO is optimising sites to rank on the first page of the SERP. It is a cost-free option and stands in contrast with paid channels like PPC ads. The goal of organic SEO is visibility in global searches, irrespective of the location of the business. E-commerce brands can also use organic SEO, and they do not need a physical location for their business. In addition to ranking higher on global searches, organic SEO helps sites to show up in local searches. Work with SEO companies in Chennai to optimize for organic results.
Relationship between local SEO and Organic SEO
Some businesses need both local SEO and organic SEO services to keep them going. For example, big brands already use branded search terms and get more traffic from organic rankings. But their stores in multiple locations across the state need local SEO. Only when they optimize for local SEO, will it bring more people to visit their branch stores in different cities. A company providing SEO services in Chennai will help you with local SEO.
Small businesses need local SEO to drive more foot traffic to their stores. But when they need to expand, organic SEO will help. There is some overlap between local SEO and organic SEO. Local businesses running blogs on their sites with local citations can rank both in local and global rankings. Likewise, the technical changes they make to their local landing pages can get them featured in global searches. A SEO company in Chennai SEO services in Chennai can help you with technical SEO.
Tips for Local Businesses to reap the rewards of organic SEO
Invest in YouTube SEO
YouTube is in the top five social media platforms for this generation. Besides being a social media platform, it is also the second-largest search engine. So, by focusing on creating quality videos for YouTube, your local business can get a lot of coverage. YouTube helps to connect with local people conversationally. At the same time, it also helps people to find your site when they type on the Google Search bar. The focus should be on getting people to engage with your brand. When you do that, your local business will get a lot of traffic and sales.
When creating videos for YouTube, craft catchy titles. The titles should entice people to click them. Include the relevant search terms in the keywords so that people can find you on Google searches. The title should target broad search terms and have more than five words.
The video descriptions also have a significant role in rankings. YouTube algorithm reads the description to determine whether to rank the videos. People also would have a quick overview of your video in the description. Descriptions will provide you with good opportunities to place relevant keywords.
Another strategy is to create video playlists for your channel. It will help reduce the bounce rates as people will want to explore more about the brand. Further, it increases engagement rates and tells YouTube algorithms to recommend more of your videos to the visitor.
Also Read About: Email Marketing can result in the highest ROI of any marketing channel.
If you do not have a blog yet, it is time to start one. With a blog, local businesses can connect with the people there personally. Since their target audience is small, it is possible to study their needs deeply. Likewise, writing content to captivate them is easier when you have a physical presence. The blog can help you rank in local searches, as it will have a lot of local keywords. These keywords will find their place naturally when you write about the local trends, news, and events. It helps people to find the site when they look for solutions near them.
The blog enhances local presence and helps in global rankings. When you cover industry-related topics, Google will see you as an authority. Moreover, you will accumulate a lot of niche keywords when you write about industry topics. So, these keywords will help you rank in local and global searches.
When you blog, try to write long-form posts. They will provide you with more opportunities to place keywords and backlinks. Long-form posts cover topics in-depth and get the attention of experts. When they find them helpful, they will link the blog post to help their readers gain more information about the subject.
Don’t forget Technical SEO
You could be well-set to receive the rewards of organic SEO after months of hard work. But if your site has technical issues, your business will never take off, and the traffic surge will never come. Ensure that your site is well-encrypted to protect visitors from malware and hackers. Google has HTTPS as a ranking factor, so you need to move to HTTPS as early as possible. More people today use phones to search, so optimize for mobile users. The web design should be responsive and adapt to mobile screens. Finally, make sure that the site speed is fast enough. Page load speeds are a ranking factor, so you need to fix such issues as soon as possible.