Sberbank will create its own flavor ecosystem – “SberPrime Plus”. Vladislav Kreinin, Senior Vice President, Director of the Marketing and Communications Department of the credit institution, announced this to Izvestia on Wednesday, March 31.
According to him, Sberbank is systematically developing its ecosystem, providing clients with new opportunities in various spheres of life.
AromaMarketing is another promising direction of the bank, whose task the organization sees “creating a new quality of service.”
“We want to create conditions in which our clients will spend time with us with pleasure. The first project will be the creation of the scent of the ecosystem, which we called “SberPrime Plus”, concluded Kreinin.
On the eve of the job and employee search service hh.ru posted a vacancy, the description of which said that Sberbank was looking for a “creative perfumer or evaluator” to develop and launch into production the aroma of “Sber’s key product.” Among the requirements are specialized education (ideally ISIPCA) and relevant work experience, knowledge of IFRA protocols.
The company is looking for a perfumer who is ready to further develop the SberAromat line and launch fragrances for the services of the entire ecosystem.
In September 2020, the Moscow Department of Transport announced on its Telegram channel the release of a series of perfumes dedicated to the capital’s Kinoparking. Thus, it is proposed to release the scent of “Bagrov’s sweater” – the hero of the films “Brother” and “Brother 2”. The department said the scent would be associated with “the warm and enveloping scent of a sweater that will keep you warm on a cold November.”