Sberbank plans to present a new logo on September 24

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Sberbank will present its new logo on September 24. This was reported to TASS by a source close to the credit institution on Monday, September 21.

“There will be a new logo. It will be shown at the conference on September 24, ”the agency quotes its interlocutor.

At the same time, earlier in the same month, Sberbank scheduled the first online presentation of SberConf for this date. As stated on the website of the lending institution, during the event, new customer services and products will be presented, as well as “the most ambitious transformation of Sberbank.”

Its head German Gref made it possible to change the name of Sberbank back in December 2018. Then he said that this could happen due to the fact that a lending institution becomes a technology company. Gref said that the financial division will retain the name “bank”, as required by law.

In April 2019, Sberbank registered a new trademark “Sberbank”. The organization did not specify what exactly it was registered for. They noted that “the use of the mark after its registration will be carried out in accordance with the norms of the current legislation of the Russian Federation within the framework of the determined areas of the company’s activities.”

It was noted that Sberbank positions itself as an ecosystem offering its clients a range of services, including non-financial ones.

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