Digital Marketing is a growing project nowadays. It is an essential tool for those who wish to see their business grow and succeed in the highly competitive and saturated market. It is a complex process that requires a lot of effort and time, but if you are willing to invest in it, you can achieve huge benefits in the future. Digital marketing is a broad topic. It consists of many different techniques and strategies that can be used in order to brand, market and sell a product or a service. It is a science that is constantly being updated and improved and is therefore a very dynamic and flexible area. Digital Marketing is not a specific branch of marketing, but an essential part of marketing that uses digital tools and resources to promote a company’s products and services.
Site Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search and industry-specific vertical search engines.
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Search engine optimization (SEO) is a process of optimizing your website so it appears at the top of the search results page (SERP) when someone searches for a keyword or phrase. This is a ranking factor. In other words, it refers to the criteria search engines use to rank your site in the search results. Now there are many other ranking factors besides SEO. Factors like backlinks, domain authority, technical optimization and so on. But here we will talk about the impact of SEO on your site.