Opinion | Who Holds the Key to a New America?

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Republicans and Democrats largely ignore poor people because they do not expect them to vote at the same levels as their higher-income neighbors. But 2020 could change that. In the midst of the worst economic crisis since the Great Depression, campaigns that court low-income nonvoters by focusing on issues like expanding Medicare and raising wages could transform the political landscape.

The election for governor in Kentucky last year reveals the power of poor and low-income voters to do just that. Gov. Matt Bevin, an unpopular Republican incumbent who embraced austerity measures, was endorsed by President Trump, who had won Kentucky by 30 percentage points in 2016. When the Kentucky branch of the Poor People’s Campaign, which builds coalitions to address issues affecting poor and low-income people, invited organizations of low-wage workers and health care advocates in Lexington and Louisville to join coal miners from Appalachia in a movement to motivate nonvoters, the tide of the election started to shift. Low-income people began to talk to one another about how much they had in common. These new relationships helped foster a sense of commitment. These people stood together in churches and told their stories of poverty, marched together on the Statehouse in Frankfort and canvassed neighborhoods together to talk with residents about the issues that mattered to them. People who often feel ignored by political campaigns shifted the public conversation.

Mr. Bevin had used the tropes of Christian nationalism to cast his pro-corporate policies as anti-abortion, but everyday Kentuckians spoke out to say that health care, living wages and voting rights were moral issues to them. Mr. Bevin’s Democratic challenger, Andy Beshear, courted those voters and inspired a turnout 44 percent higher than the turnout four years earlier, including many low-wage voters who cast ballots for the first time.

While voter participation surged in the traditional Democratic strongholds of Fayette and Jefferson Counties by 18 and 13 percentage points, respectively, an increase of 11 to 16 percentage points in rural Kenton, Scott, Campbell and Warren Counties flipped areas of the state that had long been considered red. Mr. Beshear defeated Mr. Bevin in 2019 not only because of an increased turnout in blue counties, but also because a higher turnout of low-income voters changed the landscape in red counties. In a race that was decided by 5,100 votes, he needed the increased turnout in rural, majority-white counties.

That could happen around the country in November if campaigns and candidates follow Kentucky’s example.

In presidential elections, low-income-voter turnout over the past 36 years has consistently been 20 percentage points below that of higher income voters, according to a new report from the Poor People’s Campaign. The report shows that eligible nonvoters across income brackets in 2016 reported the same top reasons for not voting: They didn’t feel they were represented by the candidates who were running, or they didn’t think their vote would make a difference. Among the 34 million poor and low-income Americans eligible to vote, those views, combined with an array of voter-suppression measures, kept many away from the polls. Mr. Trump’s actual base of support was made up of wealthier Americans, and he lost handily among low-income voters.

If poor people voted at levels similar to their higher-income neighbors’, not only could their voting power flip swing states, but also, according to the report, they could crack the “Solid South” that Republicans have counted on for decades by flipping North Carolina, Georgia, Florida, Mississippi, Texas and Arizona.

A road to victory through the South for Democrats in 2020 would be transformative because it could also unexpectedly add Senate seats in these so-called red states, resulting in governing majorities in the House and the Senate that could pass federal anti-poverty legislation. While Senate seats in Colorado, Arizona, Maine and North Carolina are the most likely to flip, according to current polling, a surge in low-income voters could open a path to victory in places like Georgia, Mississippi and even Kentucky.

Though it may seem counterintuitive for Democrats to invest heavily in states that Republicans have controlled for decades, our organizing among poor and low-income voters suggests they can be mobilized by campaigns that look past tired partisan divides to directly address their needs.

For far too long, Republicans have maintained power in high-poverty states by working to keep low-income-voter participation down. And Democrats have too easily accepted that their political fortunes depend on increasing turnout in reliably blue districts or so-called purple states, like our home state, North Carolina. But a broad coalition of low-income Black, white and Latino voters stands ready to turn out in record numbers for candidates who speak to the needs of poor and low-income people.

While we are encouraged that the Democratic Party has included plans for “Ending Poverty” in its draft platform, candidates and campaigns need to take this message directly to the people. A historic low-income-voter turnout in 2020 would mean a victory for Democrats, not only in the Rust Belt but also in less expected places across the Bible Belt. It would also mean much more than a change of the party in power in Washington: It would guarantee that neither Democrats nor Republicans could overlook the needs of poor and low-income Americans in the years to come.

William Barber II (@RevDrBarber) is the president of Repairers of the Breach and a co-chairman of the Poor People’s Campaign. His most recent book is “We Are Called to Be a Movement.” Jonathan Wilson-Hartgrove (@wilsonhartgrove), a steering committee member at the campaign, is the author of “Revolution of Values: Reclaiming Public Faith for the Common Good.”

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