The collection, for men and women, includes a T-shirt made of a new material Allbirds calls “XO,” a fiber derived from the discarded shells of marine life, which the company says is the “second most abundant biopolymer on Earth.” It also includes sweaters made from “responsibly sourced” merino wool and a puffer jacket made from a blend of merino wool, recycled polyester and Tencel (a fiber harvested from natural materials rather than oil-based synthetics).
“From the start, we knew our vision of evolved environmentalism was broader than just shoes,” Allbirds said in a release Tuesday.
“As the chasm between disposable fast fashion and utilitarian basics has grown the fashion industry has clung to the same outdated methods that continue to drive excessive carbon emissions, soil depletion and synthetic waste … Allbirds apparel not only feels better, performs better and looks better, it’s also better for the planet.”
While the most sustainable option might be to buy no new clothes at all, Allbirds offers consumers a more reasonable middle ground.
Its products are made with renewable, natural materials, and its website and marketing materials provide consumers with information they need to make more sustainable choices. The “XO” material in the new Allbirds T-shirts, for example, helps the clothing stay fresher longer, requiring less frequent washes, according to the company.
And while Allbirds offsets emissions to be carbon-neutral, each piece of clothing comes with a carbon emissions score so consumers can better understand the environmental footprint of their shopping habits.
Buying sustainably made products may mean paying a premium, though. Allbirds T-shirts cost $48, sweaters start at $135 and the puffer jacket is $250 — the prices are the same for both the men’s and women’s offerings.