Candies are sweet treats that everyone likes, but kids especially love them the most. We immediately think of its sweet taste when we hear the word candy. It makes a perfect gift on various occasions. However, to package these treats more attractively, custom-designed boxes are used. They are perfect for grabbing the attention of everyone.
Moreover, people prefer them for gift giving as well. To reflect the quality of your product, you can add unlimited customization options to make the packaging more innovative and stylish. With themed fonts and decorative extras, you can colour in any way. Use trendy designs to make your candies outshine the crowd. Here we will discuss some other ways to promote your business with custom candy packaging. These ways will help you out in many aspects.
Table Of Contents
- 1 Choose Top-Notch Material for Custom Candy Packaging:
- 2 Use Eye-catchy Color Schemes:
- 3 Custom Candy Packaging with Lamination increases Beauty:
Choose Top-Notch Material for Custom Candy Packaging:
Candies are made with materials sensitive to heat and humidity, and therefore they need extra care and protection. So, these fragile item needs to be protected by a robust and reliable material. The best way to solve this problem is with custom candy packaging wholesale. These boxes are made from high-grade materials. Most of the packaging boxes are crafted with cardboard and Kraft paper. The best option is cardboard because it is durable and safe for the product packed inside. It is also suitable for the community because it is good for the environment. It also works as a shock absorber to keep the candies from getting crushed while being shipped. On top of this, you can use corrugated boxes for shipping. These candy boxes have extra layers to protect the delicate candies from the rough roads and ensure it gets to their destination safely.
Moreover, these materials such as cardboard, corrugated paper, and Kraft paper can be recycled. These are also cheap and have all the qualities a suitable packaging material should have.
Use Eye-catchy Color Schemes:
When you think of candies, you think of all the different colors, like pink, purple, yellow, red, blue, etc. You can find many different kinds and exciting color schemes on the market. Some are bold, while others are quieter. You know that these sweet treats are for people of all ages, so you should be careful about your colors for the candy boxes.
You can even pick a metallic finish like gold, silver, or another excellent colour. Choosing a suitable colour scheme is essential to make your packaging stand out. You may also put foiling on these candy packages, which can be printed on glossy or matte surfaces to make them more adorable.
Print a Unique Logo or Tagline on your Custom Candy Packaging:
Customers will be more likely to remember and buy from your company if your logo is prominently displayed on the packaging. These boxes advertise your company, but they also make it easier for you to express to customers all the relevant details about your brand in an appealing manner. In addition to the name and logo of your company on the box, other information about the product helps your customer understand what’s inside. That will help your client to develop a lot of trust in you.
Moreover, candy packaging imprinted with a brand logo and company name is an excellent idea for marketing your business. This is one of the best ways to get people to know about your business. You can also use them to show off your products well at social events like birthday parties and other get-togethers.
Go for Interesting Customizations to Attract Buyers:
Custom printed candy packaging is an inexpensive and effective way to promote your candy business. The best thing about customization is that you can change each feature of your packaging design, such as material, box size, and shape. You can make them from any material you like, such as Kraft, cardboard, cardstock, or paperboard. In addition to the packaging size, you can choose the style for your boxes or any attractive layout to make them more appealing.
The rising demand for sweets puts pressure on the business to make something unique for their buyers and make them feel special. For instance, giving them your Christmas sweets in the old standard cases will not leave a good impression on your brand. So, for special events, be specific and choose related customizations for your custom candy packaging wholesale. For example, you can choose the red, white, and green color schemes with particular images and taglines for Christmas Eve.
Custom Candy Packaging with Window Feature:
Window boxes are fun to get the customers’ attention and promote your product. It shows off your products stylishly and excitingly. The custom candy packaging with a window also gives a luxurious look to your product. Each of these boxes has its beauty and grace.
There are so many add-ons like PVC windows or die-cut windows etc. The window feature lets your customers see what is inside the box even without opening it. These windows can act in two ways. First, they will bring out kids’ excitement when they see your packages on the display rack. Second, these windows can also help you make your packaging clearer, making it easier for customers to trust your products and brands.
Custom Candy Packaging with Lamination increases Beauty:
Lamination is critical for enhancing the aesthetics of a bespoke packing box. You can increase their shine with lamination and provide customers with a more memorable experience. Moreover, the lamination with particular layers and foil protects the candies from moisture, heat, and other hazardous elements. In essence, lamination makes the product ‘ready’ to be placed into the hands of customers. Choosing a lamination compatible with your artwork’s designs and colours is essential for the packaging’s final design.
- Gloss lamination provides a shiny outlook to the box’s front. It will enhance and increase the visibility of your brand’s logo. Customers will recognize your brand fast and won’t bother others.
- You can use matte lamination to beautify a box with a delicate touch. Matte lamination will make the box’s surface soft and give it a velvet-like touch that customers will adore.
These are the few tips and tricks to help you reach your potential and target audience through your custom candy packaging. So, if you want to run a candy business and stand out in the market, you need to get the word out about your products and brand. If you’re starting and don’t have enough money to pay for Google ads, going for a custom-designed packaging solution will break the bank, and all you need to do for your business is use these tactics and keep working hard. Your business will get to the top.