If we ask anyone regarding what do they seem as the most scrumptious and adorable bakery item, most likely their answer would be: “Cakes”
Creamy, spongy, fluffy_ it comes in many tempting designs, colors, and shapes. No celebration event is complete without them whether weddings, birthday parties, get-togethers, or any other ceremony.
Therefore, it follows naturally for bakery business owners to harness them for marketing purposes and we see such a versatile and vibrant range of cake packaging boxes. They make cakes appear delicious inside-out. Being made of cardboard or kraft boxes, they offer excellent protection to the inside content from contaminants and breakage. Furthermore, the unbleached texture of the cardboard provides a blank canvas space for promotional designing and custom printing. In this post, we will discuss the most popular designs of Custom Cake boxes, and benefits of Custom Cake Boxes for your Bakery business.
Table Of Contents
Why Custom Packaging is Important
Packaging is one of the decisive factors that directly influence the sales and promotion of a product. As a member of the food industry, you just can’t afford to underestimate the power of packaging. For many consumers and manufacturers, the packaging is only a medium to protect the products from damaging elements, or unwanted external factors; therefore no serious promotional value. But, the facts are totally opposite, especially in today’s marketing world. Due to the recent technological developments in packaging and printing techniques, custom product packaging now plays the role of a sales executive of brands to allure more potential customers and wide. Their some salient functions are:
1- Damage Protection
Bakery items such as cakes and macarons are sensitive and can easily fall and crumble due to their delicate nature. These edibles due to being soft, and their semi-solid cream are highly prone to absorb external contaminants such as dust, bacteria, moisture, and excessive air level. Custom cake boxes are kraft paper boxes or cardboard with respect to material and hence, give shield from external shocks. Furthermore, a kraft paper base protects the inner product to smash with the walls and cake cream to smudge around.
2- Base of your branding strategy
The materials are pliable and can be molded and designed into any desired shape, pattern, size, and any necessary add-ons like motifs or logos can be easily imprinted upon them. Moreover, latest packaging boxes also use additional inserts and paddings to resist wear and tear effectively and keep the perishable items intact. Packaging cake boxes embellished with creative designing and appealing visual graphics are really effective for the marketing and branding campaigns of your Cake Business_ helping the business owners elevate their brand’s out reach and recognition in the society.
3- Enriching the appeal of products
Market research has concluded that most consumers in the market make purchase decisions by getting inclined towards the products that are placed in creative and appealingly designed package boxes. When it comes to bakery products such as cake family, bakery owners can make use of custom cake boxes with PVC display windows as they are not only perfect for enriching the appeal of products but they also enhance the visibility of the product and customers can make an informed buying decision.
Options of custom printing, logo designing, and lamination are also there for these boxes that enrich the product’s visual features by printing creative, vivid and eye-popping designed graphics on the packaging.
Popular design patterns for Custom Cake boxes in the market
From the ones for personal use to the ones for retail purposes, or for the wedding event, there is a whole unique range of alluring designs widely available in the market. You can customize your own cake box according to your individual requirements, and in line with the propriety of the occasion. The packaging material used in these boxes can be designed in any required shape and size. The strong resistance they offer, and the versatility of these boxes make them to be the best bakery packaging product, and highly functional in case of both protection and promotion of the bakery products . Heaps of unique templates are available in the market for custom cake packaging and bakery owners find them immensely helpful for packaging products of all types, such as cakes, cookies, macarons, donuts, truffles, etc. Some of the trendiest designs available in the market are:
- Flip-top boxes
- Single cupcake box with handle
- Standard white boxes
- Special cake boxes for weddings and favors
- Luxury cake boxes with windows
Wrapping things up
The splendid and eye-catching custom bakery boxes will not only boost the hunger of your loved ones but can also offer your customers an opportunity to convey their feelings to their special persons and double the joy of celebrations. They are also greatly helpful for branding campaigns of your bakery business and spreading your brand’s awareness. So, if you aim to promote your brand’s sales or see those smiley faces, then these boxes are your perfect choice!
