Etsy Market Stats If you’re running a small business and considering starting an Etsy store, then you are in a great position to gain a lot of success. It is smart to focus on a target market before anything else and with such targeted customers, you will be able to focus on the things they desire. You must get an understanding of the trends in your target market so that your business can keep up with the changes around it or ahead of them. With this explained, there are ways for you to gain an understanding of these types of trends.
In today’s digital era, businesses need to have a presence on Etsy. A marketplace is a unique place where shoppers can find everything from handmade goods to vintage items. It’s also a great place for small businesses to sell their products and receive feedback from customers.
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Etsy trends change every year, and there are some key changes to consider if you’re an existing seller or thinking of starting your shop.
Here’s what you need to know about Etsy trends in 2022 and beyond:
- Craft Supplies Are Hot
- Vintage Is Still Popular
- Handmade Goods Are In Demand
- The Shop Local Movement Is Growing
Etsy is a social e-commerce site, which allows users to sell their handmade goods, vintage items, and craft supplies directly to consumers. In 2019, Etsy reported a strong Q2, with sales up 31% year-over-year (YoY) in the quarter. However, the company’s growth rate has slowed down significantly in recent years. In 2019 alone, net revenue grew by just 7% YoY compared to 25% YoY in 2018 and 37% YoY in 2017.
The company has shifted its focus to selling more products through third parties on its platform as well as through its retail stores — but it doesn’t appear to be enough to drive sales growth at this point.
To continue growing its business and remain competitive, Etsy needs to find new ways of increasing engagement from both buyers and sellers alike. In this article, we take a look at some of the trends that could shape the future of Etsy over the next five years and beyond.
How to Use Etsy Trends in Your Shop
Etsy Trends is a tool that lets you get insight into what’s selling on Etsy. It shows you the top-selling items in your category, and it tells you what colors and styles are trending among buyers.
Etsy Trends can be useful for sellers who want to see what’s selling well on Etsy before they create their products. But it can also be helpful for sellers who have already created products — especially if they’re trying to figure out how to make their items stand out from the crowd.
Here’s how to use Etsy Trends in your shop:
First, go to the Etsy Trends page and select a category. You’ll see a list of top-selling items in that category, along with their average sales price and several views per day (if they’ve been sold).
Next, scroll down and look at the “Color” bar at the bottom of the page. The colored dots show which colors are trending among buyers right now.
Finally, take note of which images are getting more views than others — especially if those images show products similar to yours or share similar attributes (such as style or color).
Ways to Browse Trending Items
Etsy Trends is a great way to see what’s selling, and it’s also a great way to find new products to sell.
Etsy Trends offers two ways to browse trending items: by category and by popularity. The popular view is useful if you’re looking for ideas on how to increase your sales — it shows what’s selling well at the current moment, so you can see what kind of products might be worth carrying in your shop.
The categories view is useful if you’re looking for inspiration on which type of product might be right for your shop. For example, if you’ve been selling vintage clothing but want to expand into other areas of vintage decor, this view can help you find new categories that are being bought by Etsy customers at the moment.
In addition to these ways of browsing trends, the Trending Items page also lists items that people have saved as favorites — these may not be currently trending but are still worth checking out!
Ideas to Use Etsy Trends
Etsy Trends is a great tool for discovering what people are searching for on the site. You can use it to see what’s already selling well in your category or to see if there’s a new trend you can jump on.
Here are some ideas of how you can use Etsy Trends:
Discover what’s trending in your category. If you’re an artist and want to know what colors are popular with buyers, or if you’re a jeweler and want to know what metal is most popular, this is the place to find out.
See what products are being bought together. This is good information if you have multiple products that go together as part of a set, or if it helps you come up with new product ideas. For example, if someone browses through your wedding ring collection and then buys your engagement ring set, maybe they’ll like one of your pairings rings too!
Use the search bar to see what people are searching for in general — maybe there’s something new happening in society (like “Pokemon Go”) that would inspire new products for your store!
By staying current on all things Etsy, you can make good decisions for your business.