Custom Packaging- The Best Marketing Tool for your Business

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Custom packaging has several benefits. With the ability to customize all the aspects of packaging according to your needs, the requirements of your products can easily be fulfilled. There are many ways in which custom packaging is superior to stock packaging. One of these is the option of using this sort of packaging as a marketing tool. Custom packaging also allows you to highlight the notable features of your products. This is perhaps the best marketing strategy. Another one of the top qualities of custom packaging is that it makes your product memorable. With the option to choose from a wide color palette, you can pick a more attractive theme. Opt for the most unique styles and your customers would not be able to keep their eyes off of the product. Below we have mentioned some essential ways through which your brand can make the most of custom packaging!

Eye-Catching Themes

One of the biggest benefits of custom packaging is that it allows you to modify all the aspects of packaging. With customized boxes, you can let your imagination run wild. Select a combination of colors that you think goes perfectly well with your brand. A nice theme can indeed enhance a product’s performance in the market.

Product design plays an immensely important role when it comes to marketing. With creative, trendy, and on-brand packaging you can beat all the competition! Attractive themes not only build a good rapport for the brand, but they are also much more than that. They also make sure that your product catches the customer’s eye as soon as they enter the store. With a fantastic logo and bold color schemes, you can sell several products easily in a matter of minutes. But stay careful that you don’t go over the top with your themes. Make sure that the design you chose is visually pleasing. Pick colors that do not clash with each other. Your main goal should be to create a product that would look good in an unboxing video. The illustrations you pick for the product should be immensely trendy. Through this, you would not only be able to create fun packaging but also attract a large number of customers.

Product packaging holds immense value when it comes to branding. Several brands use packaging as a marketing tool. Studies state that while browsing, a shopper passes around 600 products in a minute. This helps us in re-establishing the fact that packaging must be unique and eye-catching. But it also poses another question. If customers are viewing so many products in one minute then how to let them know about the deals. When browsing products, customers are only able to see each for a fraction of a second. This minimum time should be utilized to the fullest. Do you have a buy-one-get-one-free deal going on? Are you offering discounts or coupons? Use inserts or customized packaging to let the customers know about these offers. 

Employing such strategies when it comes to packaging can help you build a strong brand. This would also allow you to attract a large number of customers in a short time. Effective advertising campaigns with the help of attractive color schemes are certainly the recipe for a successful product!

Themed Packaging

Themed packaging has recently gained a large amount of popularity. During Christmas time we see many products adorning adorable Santas or even little elves. Such sort of packaging makes the product one-of-a-kind. Not only are they matching the holiday spirit but also can be used as gifts for loved ones. Talk about getting two birds with one stone.

This is not only limited to Christmas. You can vary your packaging according to any holiday season. The same, monotonous packaging gets boring after a time- no matter how visually appealing it is. Spice up your brand with a new packaging strategy. This is a very unique and effective way to keep your customers intrigued. Especially if you are a small business, opting for such strategies would help you remain prominent in the market. Budget will not be an issue in this strategy as you have many options available to you. You could utilize festive tape, labels, or wrapping paper to make your products look more seasonal or time-appropriate. Other possible ideas could include ‘customer-relevant packaging’ like rigid gift boxes. These could essentially focus on certain events such as birthdays, anniversaries, or memberships. Such sort of packaging would certainly allow the customer to have a personalized experience. 

Brand Promotion

There are many ways through which you can make your brand strong. Product packaging is perhaps one of the best ways to promote your brand. Use relevant illustrations and graphics to communicate the actual purpose of your brand. Use your packaging to promote your product in a positive light.

The best sort of brand promotion is to turn your logo or packaging into an icon. This is true for CocaCola, Uber, Lays and Kleenex. All these brands have become synonymous for the services they offer. Your main goal should be to incorporate your brand and its presence in the society in such a way that it becomes a staple. With your iconic logo placed prominently on the box, you can create maximum visibility for your product. This will help your brand in becoming easily identifiable. Another method that you could use is to utilize your packaging to tell a story. This helps your target audience in relating with your brand and forming an emotional connection. Let the customers know more about your brand through the packaging!

Make the Experience Personalized

Like it was mentioned earlier, brands that offer a more personal unboxing experience are able to gather more customers. With your customized packaging you can add personalized thank you notes. You could even send birthday cards and event-specific packaging. This would help you establish a close bond with the customer.

Currently, interactive packaging is taking the lead in the market. This helps the brand set themselves apart from the rest of the competition. By providing your customers with an enhanced personal experience, you would be able to create an instant connection with them. For instance tags like ‘#ShareACoke’ and ‘#SayItWithACoke’ are some of the ways Coca Cola increased their branding and made it more customer-oriented. Think of ways in which you can incorporate such strategies into your brand. Using these strategies would surely turn your product into a staple of the market. 

Target Audience Specific Design 

One of the most important things that you should always keep in mind is your target audience. Your packaging should be such that it relates to the people the product is being marketed to. To achieve this you can start by narrowing down your target audience. For instance, Play-Doh is mostly targeted at children, which is why their packaging is usually made of bright colors. It might also have different animations or cartoons on the box. The purpose of this is to attract the right age group. The perfect example of this would be that when Frozen was released in the Cinemas, almost every child wanted items with their favorite characters. Many businesses profited due to this trend. You can use this idea to alter your packaging according to the interests of your audience.

Using your product packaging as a marketing tool is indeed a very wise idea. It helps you gain an advantage over your competition. With the ideas mentioned above, you can create an effective marketing strategy for your brand. Remember to stay unique and think out of the box!