Boost Your App by Using App Store Optimization tools in 2024

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Most of the tech gurus out there will tell you that the most challenging part of creating an app is coming up with an innovative idea. It is valid to some extent, but we can assure you some things will be a pain in your big old brain. 

It’s not just the coming up of the idea that requires sheer brainstorming; once your app’s rough work is complete, you have to go through the heinous task of honing it. And then come App store optimization service providers to help you with your app’s optimization. Just making an app is worthless if you don’t get people to download and use it, and to make that happen, you have to use various optimization tools. You can boost your app by using the app store optimization tools listed in this article.

What Is ASO?

Before looking at the tools, let’s understand what App Store Optimization (ASO) is. ASO or App Store Optimization is just like SEO. In SEO, we try to rank our website in a search engine to appear on the first page of the search results when something relevant is searched for. The same goes with ASO, as it is a technique that aims to rank an app in a particular app store. The better your app ranks, the more are the downloads you’ll be able to get. The more the downloads, the more users you get, and these numbers also encourage other users to download your app. By now, you might have got an idea about how important it is to get your app optimized and ranked in the play store.

What Do These Optimization Tools Do?

ASO tools can help you in the following ways:

  1. Keep track of your app’s performance on the store
  2. Give your suggestion about localization
  3. Give you an insight into what type of users like your app more
  4. Compare your app with your competitor’s apps
  5. Make well-informed decisions
  6. Find an appropriate keyword to rank higher

In short, these tools will help you not only to give you some hidden insights but will also make your app grow exponentially if you follow them religiously.

The Best Tools for ASO

Here’s a collection of the best tools for app store optimization-

  • is a versatile ASO service tool that will help you with a variety of aspects. It can help you increase your app’s visibility and manage to increase your app’s download count. Almost every best digital marketing agency would recommend this tool.


  • It can provide you with accurate keywords for app stores that can work with over 93 countries.
  • It helps you with tracking keywords and ranking history.
  • It helps you with user’s sentiment tracking.
  • It has a conversion rate tracking feature for more than 90 countries. has three subscription plans, so you can choose the ones that suit your budget the best.


    • AppTweak-

There are several bots available in the market that can increase your download count with the help of bots, but AppTweak is nothing like them. It is one of the best ASO tools that can help you to get some valuable insights and will help you to increase your download count organically.


  • It provides an advanced ASO keyword research feature.
  • You can access cross-country keyword ranking history.
  • It can easily be integrated with Apple, Google, or any other console
  • It provides a performance report.


AppTweak also has three plans that you can choose from according to your budget.

  • App Radar-

Sometimes, using an ASO tool can get confusing, especially when you are starting fresh in this industry. But fret not; if you are newer, then App Radar might be the best tool for you as it has everything you can ask for to make an app successful.


  • It suggests appropriate keywords for your app.
  • It helps you with editing your app store listing quickly.
  • It helps you with replying to user’s reviews and queries.
  • It gives you valuable insights into competitors.


App Radar has several pricing plans, but you can start with a free trial to find out whether it suits you or not.


  • AppBot-

AppBot is one of the best reviews and sentiment analysis tools out there in the market. It will help you find out how the user feels about your app.



  • It provides real-time sentiment analysis across Amazon and app reviews.
  • It tells you about keywords that drive sentiments.
  • It gives you a brief analysis of the review without you having to read them individually.
  • It gets integrated easily with Zendesk, Freshdesk, Slack, and various other platforms.


Appbot provides four subscription offers according to one’s level of expertise, and if you want to find out whether AppBot will suit you or not, then it has got you covered by providing a 14-day free trial.


These are the best App Store Optimization tools that can help you to rank your app better.