On Tuesday, April 20, Apple held a presentation of its new products: the iPhone 12 in purple, the iPad Pro range of tablets, Macs with an M1 processor and the first AirTags designed to find lost items. The corresponding presentation was held online on the company’s YouTube account.
Pre-order for the purple iPhone 12 is scheduled to open on April 24, and direct sales of gadgets will start on the 30th of the same month. The price of the devices will not change, as will the color palette of the models: the updated line of smartphones will be presented in white, black, green, red and blue colors.
In April, the smart tag AirTags is also expected to appear on sale, which will help find lost things by displaying the location of an item on a map, from headphones to a car. The device works in conjunction with the “Locator” application available on Apple devices.
The company representatives clarified that this device will necessarily comply with the rules of confidentiality and that it is not adapted to track the location of people. The price of AirTag will be $ 29, which equals 2.3 thousand rubles, and it will be possible to purchase it in the United States from April 23rd.
Apple also unveiled a new generation of iMac computers powered by its own M1 processor – the introduction of this element takes performance for Apple’s all-in-one solution to the next level. Also in the updated version of the iMac provides a camera with FullHD resolution for video communication and three built-in microphones.
The programs adapted for the ARM architecture will provide the required set of software. The user also has four USB-C ports and a fingerprint scanner.
The price of an Apple computer will be from $ 1299, that is, from 100 thousand rubles. Sales of the device will first begin in the United States, and will soon expand to other countries.
The M1 proprietary processor was also received for the iPad Pro tablets, which, according to the company’s management, makes the devices of their production the fastest on the market. The design of the products has remained practically unchanged: two screen sizes are presented as options, the first is 11 inches and the second is 12.9 inches.
The matrix of the older iPad Pro is made according to the canons of the revolutionary miniLED technology, in which the malfunctions inherent in OLED screens are solved. The Liquid XDR displays have a brightness of 1000 nits and a maximum storage capacity of 2 TB.
On April 20, it became known that since the beginning of this year, the interest of Russians in Apple and Samsung tablets has increased.
Thus, according to the data provided by the experts of the Yandex.Market service, in December 2020 the demand for tablets increased by 25%, which may be due to traditional purchases on the eve of the New Year holidays. At the moment, the indicators of demand for such gadgets adhere to stability, but it is worth considering that the amount that Russian citizens are ready to pay for a tablet has increased by 4 thousand rubles, up to 25 thousand rubles.