The web editor is not a journalist, much less a writer. Web writing is a profession in its own right that requires a certain number of qualities, which are sometimes shared with many other professions having to do with writing and handling words. Therefore, not everyone can improvise a web copywriter.
Thus, you will need specific training in web writing before offering your services to clients, agencies, or web writing platforms.
GOOD GENERAL KNOWLEDGE
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The general culture plays a vital role in the web editor of trade. Having a good general knowledge is synonymous with a great curiosity for various fields that have no direct links with the web and new technologies. Without being an expert in these areas, you must be able to write related documents. If you are a conscientious copywriter and attend the best online copywriting course, you enjoy conducting investigations to obtain relevant and interesting information for your editorial needs. This involves research in libraries, in magazines …, but do not settle for the first page of Google search results.
A PERFECT MASTERY OF THE LANGUAGE AND A REAL WALKING DICTIONARY
For a good web editor, a perfect mastery of the language of Molière is essential. It is imperative that you know the many exceptions and other turns of French. This allows you to avoid making mistakes, but above all to vary your writing style to prevent monotony and be pleasant to read.
However, you are not immune to spelling errors despite an exceptional level in French. In order to remedy this, don’t hesitate to invest in quality spell-checking software. This type of software fixes the rare mistakes you make that slip through the cracks.
GREAT SPEED IN THINKING AND WRITING
For a novice web copywriter, lack of speed is often a source of worry and anxiety. For good reason, web editors generally work freelance. Thus, your income undeniably depends on your productivity. However, this is not an insurmountable problem. It is always possible for you to work on your lack of speed with practice and diligence. In other words, the more you write, the faster you write. Indeed, you improve your thinking skills and your writing speed. With experience, you find your cruising speed.
CREATIVITY ASSOCIATED WITH GREAT VERSATILITY
In addition to good general culture and a great command of the language, it is better to have a lot of creativity to be a good web editor. You must be able to rewrite the same sentence or express the same idea in several possible ways, with different words. It also requires vocabulary, syntax, etc.
In addition, a good copywriter must have excellent stylistic adaptability. You will be judged on your ability to go from writing a humorous article to writing a blog post or a popular science text. Your stylistic adaptability is an asset in attracting a wide variety of customers.
A GOOD DOSE OF CURIOSITY WITH A LOT OF MOTIVATION
Like many areas, the Internet is constantly changing and imposes its own codes. In order to adapt to new digital strategies, you have to be up to date and innovate. Likewise, you must demonstrate a rigorous mastery of research to have useful and relevant information. Being a web copywriter and lasting long-term thus requires curiosity. In addition, you need to be motivated, because doing research is time-consuming, and repeating it every day is not always easy. This is essential to the hope to correctly reference your productions and attract your readership.
A HIGH LEVEL OF REQUIREMENTS TOWARDS ONESELF AND ONE’S CUSTOMERS
To be successful in web writing, it is imperative that you are demanding with yourself. This is because you cannot send your editorial content to your customers as soon as you have finished writing. You need to take the time to reread them and rewrite any sentences that have gone wrong. For quality writing, meeting the needs of Internet users, you must also be demanding with your customers. On the one hand, you should ask them for explicit writing instructions. On the other hand, you must claim a correct remuneration, that is to say, up to the quality of the work provided.